Blog
How to fix a high bounce rate. Part 1
The bounce rate of your website identifies how many users leave right away without exploring other pages or engaging with the content you have. They bounce.
Martin Luther King Day in Denver
If you’re looking for ways you can honor Martin Luther King, Jr. Day in Denver, we highly encourage you to get out of the office for a while and engage in your community.
What to ask an SEO expert before you hire them.
It’s important to understand that SEO is not a sprint. While most businesses are driven by concrete numbers, projections and outcomes, SEO results work very differently. The SEO expert you interview should set realistic goals and expectations for your business. Not promised results.
Digital marketing in the tourism industry
To spark interest in winter tourism in Denver, a digital marketing strategy could showcase exciting indoor activities, unique restaurants and nightspots that are enjoyable even when it’s cold!
Maintaining brand loyalty through digital marketing
Consumers have a higher expectation than ever and the experience they have with a brand is the tell-all for future shopping. In fact, seventy-eight percent of millennials make mention that a brand must work harder to gain loyalty than it did in their parents’ day.
How to handle negative feedback on social media
It’s hard to not take negative feedback personally. However, it’s important to separate your personal feelings with the matter at hand.
Upcoming industries for social media marketing
Social media marketing in the manufacturing industry is all about educating B2B customers, offering customer support, building relationships and obtaining feedback for the future.
Digital marketing in the cannabis market
As we all know here in Colorado, the cannabis industry is one of the quickest growing industries in the United States. Whether that’s a good or bad thing is completely subjective. However, observing the industry from a digital marketing standpoint is quite interesting as it’s vastly different than other industries. Take a look at the blog today for some interesting insight!
Skip DIY Social Media Marketing
Social media marketing for small business isn’t as easy is it sounds. The amount of strategy that goes into a social marketing plan is so overlooked that its professional value is often misconstrued.
Good ecommerce content vs. Bad ecommerce content
Good content builds trust with your customers through a consistent brand story. This means your web, social media and face-to-face presence needs to be uniform. Inconsistencies among platforms invites distrust and is certainly considered bad content.
