With the number of mobile applications soaring in popularity over the last several years, and with consumers searching for more and more of said applications, as a company, it could be ideal to have a Denver mobile development expert on the team to ensure the best app on the market! 

From the cost of development, marketing in the app itself, and ongoing maintenance and updates, an app is a large investment that needs to be solidified from the first phase.

These are the two certain factors that must be taken into consideration before any initial meetings and SOWs are officially in order.  

Establish clear, concrete goals

Set up clear goals prior to starting your mobile app development. Having a defined outline for your app will not only help you set up vital milestones but also measure success. 

Both startups and established companies need to have clear and actionable, time-oriented, specific and measurable goals in writing so their direction for a marketing effort is clear.

Think of how your users will benefit from the app and how it will further your business goals.

You will have to determine what are the most important metrics to measuring success and build a way to properly measure those metrics.

The purpose of the app needs to be aligned with both the short-term and long-term goals of your company, before you start with its development.

Run and evaluate a competitor analysis

With millions of apps that have flooded the Google and Apple stores over the last several years, it can be difficult to find a way to stand out against the competition. This is why reviewing, researching and understanding the competitive landscape is essential to the success of any app. 

You shouldn’t be opposed to downloading your competitor’s app! It sounds like it is against the rules, but the reality is that it will give you an even deeper understanding of what is and isn’t working. 

It provides pain-points that your company can avoid in the process of a Denver mobile development project that can be skipped from the very beginning. 

By doing this research, you make it a point to figure out ways to overcome the flaws in the existing apps so that they are not displayed in your own mobile app. You can also see where these apps are lacking, in order to introduce a new and useful feature in your own app.

Another great feature to review of already existing competitor apps is the customer reviews. What are those review suggestions for changes or pointing out that isn’t worth it! 

Starting a mobile app is not an easy process, but once the proper research is done, from templates to research and design, to meetings and funding, review all the available options. For more information and help from our Denver mobile development team, contact us today!