3 Web Design Elements To Make An Impression On Your Potential Customers
2018 May 14
Have you ever visited a website only to find out that it was a nightmare to navigate through, looked drab, or appeared unappealing and even outdated?
Did you stick around to find something of value among the chaos, or did you open up a new tab to search for another website offering the same services?
Most people go with the latter option, and for good reason.
No one wants to visit a website that is aesthetically displeasing and can’t be navigated through easily.
With that in mind, we’re going to tell you how to avoid that unfortunate situation on your website and how to make a great first impression on your visitors. Let’s get started…
Don’t Just Copy Content, Create It
Any digital marketer will tell you that your content is the heart of your website. It’s even an important part of your overall web design.
That being said, you should have tailor-made content with the most pressing customer “pain points” (a pain point is a real problem that a client has that you can help to solve) in mind. That way, you are providing them value instead of regurgitating information at them, which is usually information they most likely don’t need.
Promotions work well, but too many of them will drive potential customers away. A good strategy is to keep them limited and tie them up with your content in a way to address your customers’ needs.
Identify Yourself Through Your Website
You have to tell potential customers who you are through your page, as they are searching for some form of engagement with you. If they realize that you are a reliable and trustworthy company through your website, they are more likely to engage with you.
An important part of gaining that element of reliability is to create a website that has a homepage explaining exactly who you are and what you do. Don’t overdo it, though. There are just three areas you need to focus on in your front page:
- Introduce yourself briefly on your home page and tell your potential customers who you are as a brand.
- Make their experience memorable (a simple yet memorable logo, appealing aesthetics, and uniqueness of design)
- Easy navigation to the rest of your web pages.
Apply The Concept Of Newspaper Folds To Your Website
Have you ever noticed how newspapers are displayed on stands? They are folded in a way that only displays the front page of news to you. This is because that front page shows the most important and eye-catching stories of the day.
The front page is what most readers focus on when they decide whether to buy the newspaper or not.
Web designers use the term “above the fold” for the content that stares the visitors directly in the face when they log on to a particular website. It’s the area of the homepage that is visible without the need to scroll.
Therefore, the content above the fold (read: scroll) matters when making an immediate impression on your potential customers when they visit your website.
Since everyone now uses laptops, desktops, cellphones and tablets, your homepage design should work to show the same content above the fold (scroll) across all platforms.
Make your website’s layout work for you in a way that gives the same content across different platforms “above the fold.”
Are You Ready To Revamp Your Website?
Contact the Monsters at Denver Media Group to make your website awesome!Contact Us!