Denver Media Group

5 Beginner Local SEO Denver Tips For Your Website

Denver is a competitive marketplace; we understand! While SEO isn’t really a DIY project, there are some beginner steps you can take to set your website up for effective local SEO Denver.

What Is SEO?

SEO is short for “search engine optimization.” All search engines use the data on websites to rank each page with a proprietary algorithm.

Specifics to these algorithms vary by each search engine, but in general include content, usability, reliability, and security.

The higher a page’s rank, the more likely it is that the website will appear on that search engine’s first search engine results page (SERP).

Common organic SEO tactics include good keyword usage, relevant links, and high-quality, regularly-updated content.

What Is Local SEO?

SEO operates globally, by default.

Local SEO helps to ensure that a website gets local hits. It utilizes a variety of typical SEO tactics, in addition to some that are specific to local searches.

Local SEO Denver is key for small businesses in the Denver community.

What 5 Beginner Steps Can You Take For Local SEO?

  1. Be sure to include your location (your physical address) on your website.
    When robots crawl your site, they’ll see your physical address and automatically know that, for instance, you serve the local Denver area.

  2. Then take it one step further and note the areas you serve around you on your website.
    By including the areas you serve, you’ll give the robots even more local data for them to pull into your rankings.

  3. Open a “Google My Business” account and include your website.

  4. Create your business listings everywhere else, too.
    The Google My Business account is a great first step. However, be sure to include your updated business listings everywhere else, too. This means Foursquare, Yelp, local directories or white pages, Trip Advisor (if you’re a retail store or restaurant), Yahoo, Bing, Angie’s List (if you’re a service provider), local business associations, the Better Business Bureau, and your local Chamber of Commerce.

  5. Build local links.
    Relevant, credible links (local links to your same area) back up the assertions and facts in your content. It’s even better if you can get reciprocal links back to you.

Done With The Beginner Steps...

...for local SEO Denver and want to keep moving up in local search? Contact the Monsters at Denver Media Group to get a leg up on the competition!

Contact The Monsters!
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