Having a successful SEO strategy is important nowadays because most website traffic comes from search engines. Around 93% of all website traffic comes from search engines. That is why a Colorado SEO expert recommends you choose the right company to do your SEO. 

Choosing the wrong company may not only lose you money but could also put your website at risk. Our Colorado SEO expert recommends you do some research before hiring an SEO agency. Here are five reasons you should avoid SEO companies that offer services that sound too good to be real. 

The importance of SEO for companies

Before diving into why you should avoid cheap SEO services, you must first learn why SEO is essential. SEO is optimizing a website to increase its visibility on search engine results pages. Having excellent and healthy SEO can improve your organic traffic on your website by showing your web pages to your target audience. Plus, it will help build authority in your industry and build trust with customers. A lot is at stake in choosing a company to do your SEO.

Red flags of SEO companies

When looking for an SEO company, look out for these red flags:

1. Promises specific rankings

2. Does not provide monthly reports

3. It seems too good to be true 

4. Promotes quality of links 

5. Encourages link schemes

Five reasons to avoid cheap SEO services

Puts your website at risk

Your company’s website is an essential aspect of your business. Using cheap SEO services can put you at risk of losing your website. The company you choose should be following SEO-recommended strategies from search engines. For example, Google has an SEO Starter Guide available to cross-reference to see if the company you are considering using is following the recommendations. 

Bad linking

Cheap SEO companies frequently use bad linking-building practices. These practices can send your website to Google jail and cost your site traffic and sales. Some bad linking practices include using low-quality links, begging for links, poor internal linking or buying links. 

Low-quality website content

Just as bad links can hurt your website, low-quality content can also hurt it. Sometimes cheap SEO companies will use low-quality content. This kind of content can compromise your domain authority, reduce your chances of earning backlinks and hurt your brand reputation.

Cookie-cutter SEO strategies

Some cheap SEO companies will use cookie-cutter SEO strategies. For successful SEO results, you should look for a company that tailors SEO strategies to your industry. The strategies that work for one industry may not work for another. Look for a company that offers customized SEO strategies. 

Avoids short-term results

One way cheap SEO companies will lure in businesses is by offering fast results. However, these strategies offer short-term results. Increasing your ranking in search engines takes time. You want to look for a reputable SEO company offering a long-term SEO campaign. Businesses can start seeing results in as little as two months, but it often takes almost as much as 12 months.

For the best SEO service, hire the best Colorado SEO expert.

At Denver Media Group, we specialize in increasing the online visibility of your website and will be able to dramatically increase the number of targeted visitors and traffic to your website. Contact us to learn more about our SEO services.