5 Reasons To “Just Say No” To Cheap SEO
If you’re a frequent reader on our blog, you know we’ve already covered why SEO is important, what is SEO, and what is search marketing. As business owners ourselves, we also realize how important it is to save money wherever possible. However, SEO marketing is not one of those line items where cheaper is better! Cheap SEO will cost you in the long run.
Our little disclaimer: We are not saying that starting SEO marketing on your own, on a limited budget, is a bad thing. But when you are hiring an agency (like our Monsters), and not just taking the tips we offer on our blog, it’s important to realize the value behind the investment.
Here Are Our Top 5 Reasons To “Just Say No” To Cheap SEO Marketing
Reason # 1 - Search marketing matters.
Search marketing can be the difference between your business being found online and never making an online sale or getting a lead from your online marketing efforts.
Reason # 2 - Bad link building can trigger a penalty on Google.
“Cheap” SEO companies often offer low-quality links built with automated software. While many links are great, many low-quality links will only cost money and a lot of time to clean them up later. As SearchEngineLand.com stated:
“Google hates link spam. Google punishes link spam. In fact, Google punishes anything that even looks like link spam.”
We couldn’t have said it better ourselves!
Reason # 3 - Low-quality website content will hurt you.
SEO companies that offer lower prices often have lower-quality content that they’ll be supplying. Keep in mind, any content that is on your site or links back to your site has a reflection on you and your business. Do you want the representation of your business to be shoddy and hastily thrown together? Or do you want high-quality content that accurately reflects your company, your mission, and connects with your customer base?
Top SEO strategists will use your website content to connect with your audience, to communicate your message, to grab the attention of visitors. This quality content invites readers to share, comment, like, and buy!
Reason # 4 - Proper SEO involves becoming a subject matter expert on your brand.
Proper SEO practices means that the SEO agency or professional you choose to work with becomes a subject matter expert on your business and your brand.
Reason # 5 - There is a distinct lack of any long-term business relationships.
Cheap SEO companies don’t necessarily build client relationships to last for years on end. They blast out their offers to every phone number, email address, and social media account they can get their hands on.
Unfortunately, SEO falls under the age-old adage that so many other life’s lessons do: “You get what you pay for.” If you invest in a solid SEO marketing strategy with a proven SEO agency, you will come out ahead in the long run.
When you are ready to look for a great SEO marketing agency in Denver, check out this blog post with our tips for hiring the right one!
SEO Marketing Questions?
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Posted In: SEO and Search Marketing