Nowadays, for businesses to grow their digital presence, they need a well-designed website and social media presence. The reason why your company should be on social media is that 59% of people, more than half of the world, now use social media.

How businesses utilize social media is through social media marketing. This form of digital marketing is the practice of using social media channels to drive engagement and promote your company. 

Aside from promoting products, social media provides businesses with benefits like building credibility, direct communication with customers, gathering reviews and promoting products/services. However, managing your company’s social media is no easy task. Here are some signs that you might need to hire a social media marketing Denver agency.

Signs you need to hire a social media marketing Denver agency

You are on all social media platforms.

Today there are so many social media platforms it can be overwhelming to know which ones you should be on. There are Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Snapchat and more. Although it may be tempting to be on all these platforms, a smart choice is to only be on the ones your target audience is active on.

You are not posting enough.

Your customers want to follow you to get regular updates. However, if you are rarely posting, then customers who come across your social media profiles will think you are not active or doing business. It is recommended that businesses should post at least once a day to get the attention of their customers. Choosing how often to post is crucial, as posting too much will cause customers to hit the unfollow button.

You are not getting engagement.

If you are just creating content and it is getting little to no engagement, it is time to hire a digital marketing Denver company. You should be creating content that offers your customers value. That way, they are more likely to like, share and recommend your product/service to other people. 

You are not interacting with followers.

The thing that people forget about social media is that you have to be social. Just having a social media profile is not enough. You should be taking time to reply to your followers' comments, respond to direct messages and reshare content you get tagged in. If you do not have enough time, then it is time to hire a social media management company.

You are not tracking metrics and making improvements.

The great thing about social media is that it is measurable through metrics. You can see how well your posts do and where you need to make improvements. If you are not keeping track of the right metrics, then you may not know how to improve your social media strategy.

Are you looking for a trustworthy social media marketing Denver company?

Hire Denver Media Group! We provide social media management services that can help you, from creating engaging content to managing your social media accounts. Contact us today to learn about social media marketing services.