Are you a small business owner looking to maximize your company’s marketing potential? If so, chances are you’ve been trying to get your head around the vast array of strategies and techniques available to you within the world of digital marketing. 

Content marketing and search engine optimization are often the first techniques start-ups consider when coming up with a cost-effective strategy, as they have excellent potential to draw in new customers. However, it is important not to underestimate the potential of pay-per-click (PPC) advertising. For those new to PPC, the digital marketing agency Denver experts put together a quick guide to getting started:

What is PPC?

As the name suggests, PPC is a type of online marketing wherebas advertisers pay a set amount to search engines and other platforms whenever their advert is clicked. It is distinctly different from organic SEO strategies  as companies are paying for clicks as opposed to ‘earning’ them through the publication of content and other techniques. 

Why should I use PPC?

PPC has garnered a slightly unfair reputation lately as it is seen as an ‘easy’ route to clicks. However, the immediacy of PPC advertising can help companies stay competitive in the world of digital marketing.

According to Wordstream Research, 64.6% of Google click-throughs are generated by PPC advertisements. In this way, launching a PPC campaign can bring in new customers quickly. 

Another major perk about using PPC is it will help you break into new markets. You’ll be able to pick demographics that your product or services have not seen. Thus, your brand will get more exposure and recognition. This is perfect, especially when you’re launching a new product or service. You’ll be able to test and see what works in that market. 

How should I go about setting up a PPC campaign?

Although PPC may take less time than SEO marketing, it still requires marketers to be tactical. This is because every campaign is built on research and an awareness of the kinds of keywords your prospective customers are using. iIf customers aren’t searching for your products using your targeted phrases, your campaign will simply not work. 

With the help of a digital marketing agency Denver professional, you can be sure that your PPC campaign will give your the return value you were planning. 

Remember to check your budget

Keywords cost different amounts depending on their popularity. Remember to set a maximum cost per click that you are able to spend on an individual keyword to avoid overspending on your campaign. If you’re in a particularly competitive industry you will do well to be a little inventive with your keyword choices, particularly if the most searchable terms are out of your price range.

The value of your leads could depend on these factors: 

• Geography 

• Frequency of interaction

• Bounce rate 

• Time on the site 

• Precedence 

Quit winging your PPC advertising and get the help of a digital marketing agency Denver expert! Our professions use Google AdWords to generate faster traffic! Contact Denver Media Group today to get started on concreting a PPC plan that will work!