Denver Media Group

A Denver Graphic Design Firm’s Explanation of Graphic Design & Branding

One of the most common complaints we hear when a new business comes to us is that they don’t understand all of the terms thrown around by Denver graphic design firms while they are interviewing them for a potential contract.

Brand, branding, graphic design… What does each mean? Where does it all fit together?

We’re here to help clear up some of the confusion today on the blog. Because if you’re confused about what your brand is, your customers will be, too!

What Is Brand?

The “brand” of a company or organization is its unique identity. For a company or organization to be successful, the brand needs to reflect its values, its competitive edge, and be consistent over time.

The objectives that a great brand will meet include:

  • Clearly delivering your company’s message
  • Confirming your company’s credibility
  • Emotionally connecting with your target audience for your product or service
  • Motivating the buyer to buy
  • Creating user loyalty

What Is Branding?

Branding” refers to the ways in which we present that brand that the company or organization decided was its unique identity. Branding is extremely important when it comes to marketing and strategy.

Branding is not the same thing as graphic design.

What Is Graphic Design?

Graphic design helps you to visually capture the essence of your brand and crafts the features that customers can use to identify your brand.

Graphic design includes all visual elements such as logos, symbols, fonts, photos, texts, videos, brochures, website designs, and even business cards.

Graphic design is only part of a company or organization’s branding.

Where Do All Of These Fit Together?

Once the brand is clearly envisioned and the branding is clearly defined, a graphic designer can produce work that delivers the full impact.

When branding is clearly defined, graphic design can be an extremely powerful tool for small- and medium-sized businesses. It not only conveys the brand image, but it can help to strengthen it, too!


If you’re looking for a results-oriented, creative, and professional Denver Graphic Design Firm, let Denver Media Group help you create an interesting and innovative brand strategy that’s customized to your business or organization!

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