Denver Media Group

A Denver SEO Company’s Explanation Of Search Marketing

How do new customers or clients find you online? Do you just hope that they’ll eventually find your URL? Of course not!

To be found online, you need to invest in Search Marketing.

What Is Search Marketing?

Search Marketing is the process of gaining the search engine’s traffic and visibility (whether it’s Yahoo, Google, or Bing), utilizing both paid and unpaid efforts.

Search Marketing is a combination of:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)

SEO, or Search Engine Optimization, refers to the process of earning traffic through unpaid or free listings. SEO is more concerned with organic search engine listings. These efforts can include using the right keywords and keyword phrases, meta tags, title tags, meta descriptions, alt tags, and maintaining the right design alignment. Within SEO, content marketing is very important. Without the right content, no one will be tempted to click on one of your links. Consistently adding new, custom, unique content to your site, such as a blog, shows Google you are active and up-to-date.

SEM, or Search Engine Marketing, refers to buying traffic through paid search listings. These paid efforts can include pay-per-click (PPC) ads, paid search advertising, cost per click, or cost per impression ads.

Why Is Search Marketing Important?

There are millions of internet users logging on each and every day. To engage with these users online and get your service or product in front of them, you have to rank well with the search engines.

When Will I See Results?

It takes time. There’s a lot of complex, behind-the-scenes tasks when developing a strong SEO strategy, which is why it’s important to work with a team of professional SEO experts. Seeing success in your campaign depends on the competitive nature of your specific industry and a quality, consistent SEO campaign. As long as you are patient and working with Denver’s most qualified SEO team, you will see significant results!

Should You Do Your Own Search Marketing?

A lot of work goes into search marketing, including creating original, engaging content, and keeping up with SEO tasks. A successful marketing campaign also includes: keyword research, meta tag descriptions, and building your domain authority, while maintaining an active presence on social media all help to build your organic reach on Google.

In addition, keeping up with paid / pay-per-click campaigns can be a chore, too.

A long-term, successful SEO campaign is labor-intensive. Letting a professional handle this chore is generally your best bet!


If you’re looking for a results-oriented and professional Denver SEO Company, let Denver Media Group help you create a search marketing strategy that’s customized to your business or organization!

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