Digital marketing is a form of marketing that uses the Internet for marketing a product, service or brand. There are several different channels that are used. However, some are better than others, depending on your industry. There is social media marketing, email marketing and search marketing. 

Each offers its own unique benefits, but overall, these strategies help raise brand awareness and generate leads. Our Denver search engine marketing team wants to break down what search marketing is and how it can benefit your business. 

What is search marketing?

Search marketing is the process of gaining search engine traffic and visibility through both paid and unpaid strategies. This kind of marketing involves a combination of search engine optimization (SEO) and search engine marketing (SEM). Our Denver search engine marketing experts are here to explain each of these terms:

Search engine optimization (SEO) 

Search engine optimization, also known as SEO, is the process of using unpaid strategies to drive traffic and visibility to web pages. The two tactics that SEO focuses on are off-page SEO and on-page SEO. Off-page SEO is about attracting links to your website from other sites. This strategy is important because it is influential for ranking purposes. On-page SEO is making your site SEO-friendly by creating unique content and using informative title tags. 

Search engine marketing (SEM)

Search engine marketing (SEM), also commonly referred to as pay-per-click (PPC) advertising, is the process of paying to appear on search engine results pages (SERPs). How it works is that advertisers will place a bid on a keyword that your company is trying to show up under when users are looking for your product or service. 

The importance of search marketing 

Search engines are the starting point for 89% of customers. If your website does not show up during their searches, potential customers can be led to competitors. That is where using search marketing can put you above the competition and deliver you these other benefits.

Increases brand awareness

Brand awareness is what helps people recognize your brand. When people need the product or service you offer, they are more likely to purchase from you if they recognize your brand. Search marketing can help increase your brand awareness through both SEO & SEM strategies. Both these strategies will help you reach your target market. 

Increases website traffic

Aside from helping people recognize your website, search marketing can also help increase your website traffic. You want your website to get consistent traffic, so it can increase your chances of interacting with potential customers. SEO can help you generate organic traffic over time while SEM can get you instant paid traffic. 

Let the best Denver search engine marketing company handle all your search marketing! 

Our digital marketing experts specialize in increasing the online visibility of your website and will be able to dramatically increase the number of targeted traffic visitors and traffic to your website. Contact us today to learn more about our SEO services.