In the SEO industry, there are plenty of agencies and experts who claim to be providing the best services possible, but often create more problems for an actual SEO expert in Denver to fix later on. 

One of the most important notions to understand is that a company, management team or even C-Suite team should have a very surface level of knowledge when it comes to SEO. Why should you when you are hiring an SEO expert Denver team? 

This is because you can have a basic understanding when an SEO expert starts to ramble off terms and their overall strategy that is in place. The number one thing to do is always ask questions, and if need be, ask them 10 or even 30 times for clarification on everything that will be happening. This is because your company’s digital reputation is on the line with bad or good SEO! 

With this in mind, what is SEO and the two biggest ways to spot bad SEOs from the good SEOs? 

What is SEO?

Search Engine Optimization (SEO) is a marketing tactic implemented to increase organic traffic to your website. 

As much as SEO is about bringing in a larger amount of traffic to your website, bringing in quality traffic is equally important.

You need more website visitors because traffic can encourage brand awareness and bring in visitors you have never marketed to before. However, if your SEO strategy is not bringing in the right audience, the traffic is essentially meaningless.

For example, if the SEO strategy is for a local butcher shop, and the website is bringing in vegetarians, the SEO strategy is a bit off. This is a great example of the wrong SEO strategy being implemented and just not making sense. How can you identify in other ways that the strategies from the experts are not quite right? 

These are two tell-tale signs to watch out for. 

How to identify bad SEO

If there’s anything we know about being a SEO expert in Denver, it is that setting expectations up front is a substantial part of any client relationship.

For our SEO company, it is critical for us to offer our clients top notch SEO services and follow through with them. Our company’s success is driven solely by the success of the organizations we work for.

With that, being a SEO expert Denver should not be “cheap” or “from a friend of a friend.” 

Any time a company or “guy you know” offers SEO services for a low-ball price and quick results, you are at risk of hiring unethical SEO services. Not only does it look bad, it can be detrimental to your search engine results.

This is because Google will figure out their black hat SEO services and start to ding your website for these errors and unethical SEO strategies, and if this continues for quite some time, this can lead your company to being blacklisted on Google. 

What does that mean? You have to start over, again. The cost of bad marketing isn’t worth it. 

You know what they say, if it seems too good to be true, it probably is.

Immediate results

We are operating in an instant gratification society. Maybe it is because we are always connected online or that we can have Amazon packages delivered same-day to our doorsteps via drone. It is hard to say.

As an SEO company, one of the first things we are asked is if we can get a client’s page to the first ranking on Google right away. It is a real heartbreaker of an answer, but no. And to be responsible, the answer should always be no, regardless of whom you hire.

First, good SEO takes time. This marketing strategy has layers upon layers of technical work accompanied with content, keywords, metadata and more. All of these must be implemented and working together all while abiding by Google’s ever-changing algorithms and SEO guidelines.

Because of these things, any time immediate results are promised, the red flags need to be raised.

These are just two of many ways to spot bad SEO, though we feel as though these are two of the most important to look out for when hiring a seo expert in Denver.