A Denver SEO expert reveals two quick ways spot bad SEO
As a seasoned Denver SEO expert, we hear SEO horror stories on a regular basis. Many times it comes down “this guy you know” offered to work on your website because “he knows his stuff” and can “do it for cheap”.
Appealing. We get it. Budgets are tight and you, yourself, don’t know much about SEO, so why not jump on the opportunity? What can go wrong?
What is SEO?
SEO (search engine optimization) is a marketing tactic implemented to increase organic (unpaid) traffic to your website. Because more is more, right?
As much as SEO is about bringing in a larger amount of traffic to your website, bringing in quality traffic is equally important.
Sure, you need more website visitors because traffic can encourage brand awareness and visitors you’ve never marketed to before. However, if your SEO strategy is not bringing in traffic of the right audience, the traffic is essentially meaningless.
For example, if the SEO strategy for a local butcher shops website is funneling in a slew of vegans and pescetarians, your strategy is not effective. It’s highly unlikely they will convert into customers.
So, while more traffic is a given, it’s mostly important to have a strategy that brings in more quality traffic.
How to identify bad SEO
It sounds too good to be true.
If there’s anything we know about being a Denver SEO expert, it’s that setting expectations up front is a substantial part of any client relationship.
For our SEO company, it’s critical for us to offer our clients top notch optimization services and follow through with them. Our businesses success is driven solely by the success of the organizations we work for.
With that, being a Denver SEO expert does come at a cost. Any time a company or “guy you know” offers SEO services for a low-ball price and quick results, you’re at risk of hiring an unethical SEO services. Not only does it look bad, it can be detrimental to your search engine results.
You know what they say, if it seems too good to be true, it probably is.
We are operating in an instant gratification society. Maybe it’s because we’re always connected online or that we can have Amazon packages delivered same-day to our doorsteps via drone. It’s hard to say.
As an SEO company, one of the first things we’re asked is if we can get a business to page one on Google right away. It’s a real heartbreaker of an answer, but no. And to be responsible, the answer should always be no, regardless of whom you hire.
First, good SEO takes time. This marketing strategy has layers upon layers of technical work accompanied with content, keywords, metadata and more. All of these must be implemented and working together all while abiding by Google’s ever-changing algorithms and SEO guidelines.
Because of these things, any time immediate results are promised, the red flags need to be raised.
These are just two of many ways to spot bad SEO, though we feel as though these are two of the most important to look out for when hiring a Denver SEO expert.
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Posted In: SEO and Search Marketing