Denver Media Group

A Denver Website Design Firm’s Top 5 Tips For A Successful UI Design

How many times have you searched for a website, clicked into it, and clicked right back out because of awful graphics, bad loading times, or multiple errors on the page? Bad User Interface design (UI design) is easily avoided by following these five tips:

Design your navigation with your user in mind.

While designing your website, it is important to put yourself in the shoes of your users. Think like them. Clarity is one of the most important aspects of any UI design. Users will reject the elements of a website that they don't understand.

Clarity is important in keeping visitors to your website engaged with your content. No one wants to go to a website and then try to figure out how to get to the information they want.

Keep it simple.

There are always going to be a number of design trends in UI. But, when we’re working with our Denver website design clients, the most important thing we stress is to keep it simple.

We encourage them to think from their customer's perspective and add only the essential elements to their websites. Over-complicated design can greatly interfere with their user’s experience.

Remember, the quality of the user’s experience is what matters. Unnecessary “clutter” and information on your website can cause users to drift away from the website and over to your competitor’s site instead.

Have a clear call-to-action or next step for your users.

Most users prefer a website which gives them simple, explicit instructions on what they should be doing next.

No one likes to be left wondering what they are supposed to be doing or who they should be contacting for next steps. While designing your UI, try to include elements that will indicate the preferred action for easiest follow-up. This is especially important in the case of new users.

Keep your website design consistent.

Consistency throughout your website plays a great role in enhancing user experience. Users find it comforting and easier to navigate if a similar layout is followed on every page of your website. Consistency plays a great role in the usability and reliability of your website.

Give confirmations of actions taken on your website.

Clear feedback greatly improves user experience by letting the users know what has happened and confirming that they are in control of any action that they’ve taken on the website.

Gmail is one of the best examples of how clear feedback and confirmations can help users. Gmail presents clear notification when users send an email, delete an email, and so on. This is one of the reasons why Gmail is so popular with users.

BONUS TIP: If there are complex tasks for users to take, break them down into smaller, more actionable steps.

We know we only promised five, but we have one extra. Many times, an action that needs to be taken by your users can be quite complex.

In these cases, users find it much easier if such complex actions are broken down into several smaller tasks that are much easier to execute. This can greatly impact your user’s experience.

An extra design element you can incorporate that makes your user’s experience even better in the case of these complex tasks is showing a progress bar that marks the completion of each task.


If you’re looking for a creative and professional Denver website design firm, let Denver Media Group help you with a UI design that will be easy for your users and incredible for you!

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