Denver Media Group

Does link building matter for SEO?

Does link building matter for SEO?

Search engine optimization is a challenging thing. How much so, you ask? Well, it’s kind of like Pastry Week on the Great British Baking Show. It takes a whole lot of patience, it’s difficult to execute, time-consuming and you can’t cut corners. But, when it’s done and done well, it’s damn good.

Now, we may not be even remotely qualified to be on the Great British Baking Show, but, we do know we’re the Paul Hollywood’s and Mary Berry’s of the SEO industry. To have a successful Denver SEO company, it takes experience, a wealth of knowledge and problem-solving. All things Paul and Mary are good at.

When it comes to SEO, the importance of link-building often pops up. Does it really matter? Does it really affect your search engine rankings? To us, that’s like asking Mary Berry if a “soggy bottom” really matters. That’s right, we went there.

What is link building?

Link building, in the scheme of things, is pretty self-explanatory. Link’s are a way for internet users to navigate through to other pages on the web. Link building is getting other websites to link back to your business.

These links are crawled by search engines and have the capability of driving significant referral traffic to your website. When your referral traffic to your website increases, so does your domain authority.

Why is link building important?

Links to your website from other sites can hold great value for you and your business! Search engines see these referral links and consider your website to be reputable, trustworthy and of value to others. Thus, helping your business in the SEO realm.

Sites with more backlinks have been recognized as having higher search engine rankings than those without. But, how do you get people to link back to your website?

1.Good content.

When your business has great content, others will notice and care to share it! They just might even link directly to your site from theirs! When your business works with a Denver SEO company like ours, we strategize a content plan that is not only interesting, but helpful to others.

2.Ask for them.

There’s no shame in asking your friends and peers to add your website link to their website. Many times, businesses in the same industry can work together instead of against by being a helpful resource to each other.

3.Ask for reviews.

There’s no shame in asking people for what you want. In fact, seventy percent of consumers say they’ll leave a review when asked. With that, we’d say you have pretty good odds! Industry leaders and influencers are more than likely happy to leave reviews and link to your website.

Any Denver SEO company will tell you that earning backlinks to your website is incredibly important! Earning them in an ethical way is what will set the “good guys” apart from the “bad guys” who implement Black Hat SEO practices. When earned the right way, your business can work its way to higher domain authority and show the expertise you hold in your industry.

Need links?

Our Denver SEO company is happy to help!

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