Email marketing list cleanup
2019 November 13
A home, business, office, computer and email marketing list all need a good deep-clean every now and then. When was the last time you cleaned your 25,000 subscriber email list? If you cannot remember the last time, then it is WAY overdue. Gross, hygiene is imperative. No one wants a stinky desk mate.
It is estimated that an email list declines by 22 percent each year. This is due to old emails, employees finding new positions and structural changes in any business. How can a business start the email marketing Denver list to deep clean?
How does a business know it is time to clean out their email marketing list? Are there constant bounces, high click rates and a decline in open rates. These three notions can show any business or digital marketer that this particular list needs a deep clean. Not segmenting lists? Yikes. Please clean the dirt out of those files. A segmented list is imperative to send the proper campaigns to client’s that can help to reduce the problems above.
A great example is: a business has 25,000 email contacts, but there are several lists. There is one for service X, Y and Z; however, there is also a list for those who intersect into list X and Z. This will show you the emails that need to be cleaned out. Not sure which ones needs to be cleaned. Segment your lists and then check the analytics. It will tell you.
Yes, this is such a common practice and so many businesses do this. That is exactly the problem. Your business and seven others all purchased the list which means that there is a higher chance that your email will be flagged as spam. How can someone update their own email marketing list?
Send out a social media campaign that requires consumers to sign up with their email to get a coupon or service. Another way is to create an exclusive blog that can only be read by entering an email address. Finally, those leads who fill out the contact us forms, start sending them emails. They may not be interested now, but they were interested in your services so keep them in the loop. Who knows, that email could remind them to call again!
Send a confirmation subscription email. This is the easiest and least time consuming way to clean out an email list. This allows for those who are no longer interested in the email marketing Denver campaign to gracefully peace-out.
The engagement rate on an average email is 22.8 percent versus .6 percent on social media. This means that more people are reading and engaging with their emails versus social media. Even digital marketers will agree with the statistics.
Over your old email marketing platform? The best time to update is in the middle of a deep clean. Once a business has found the perfect platform to work with, then the cleanup process will be exciting. A new platform means a new clean start! Denver Media Group provides our own email marketing Denver platform. It is pretty sweet and stays clean.
At the end of the day, there are over billions of emails sent and received. Why not make sure your emails are being sent and received to the right people? Like daily hygiene and deep cleaning, it needs to be done in all aspects of life even marketing lists!
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Posted In: E-Mail Marketing