Updated: FAQ pages on websites
88% of consumers research products online before buying in-store. One way to ensure that your website is showing up on these searches is by creating an FAQ page. That way, people who are looking for questions regarding your product or service can be directed to your website.
If your website does not have an FAQ page, then there is still time to add one yourself or by hiring a Denver web design company to do it for you. Whatever choice you decide to make, check out this valuable information about what your FAQ web page should include.
What is a FAQ page?
FAQ is short for frequently asked questions. An FAQ webpage is essentially a page that contains a business’s most common questions asked by customers. Creating an FAQ webpage makes it easy for customers to get quick and accurate answers without having to contact a company.
The usual template of this page starts with questions. For example, if your website is an e-commerce site, some common questions that are asked include:
How do I reset my password?
What are the shipping rates?
What is your return policy?
Why does your website need a FAQ page?
Taking the time to create a FAQ page for your website is very beneficial. Remember, you can do this on your own or always get the assistance of a Denver web design agency. Here are some of the benefits of creating an FAQ page.
Improves user experience
New and existing customers will always have questions. You can make it easier for them to receive the right information by creating a FAQ page. It centralizes all the answers to different questions in one area.
Increases organic search
When you create an FAQ page, you get the opportunity to answer questions about your industry. This will help introduce a new group of potential customers to your business and improve your ranking on search engine results pages (SERPs).
How to create a FAQ page
Collect the questions
If you have not already done so, collect any data on commonly asked questions. Gather all the questions you have gotten through social media, emails and phone calls. Compile a list of the most frequently asked questions.
Get appropriate answers
After you get the questions collected, it is time to get answers. Ask the correct people on your team for the answers to any of the questions. That way answers are concise.
Make your FAQ page easy to find
The last thing you want to do is make it hard for people to find your FAQ page. Experts suggest you make sure that this page is SEO optimized. That way, search engines can direct people to your page. Also, you want to add this page to your navigation. When people are looking for an answer, they can just click on the site.
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Posted In: SEO and Search Marketing, Website Design