A FAQ page (Frequently Asked Questions) is important on a website. This page gets a bad reputation, but in the new year, these pages can be the difference between ranking in multiple ways. A concise FAQ page can help consumers understand your services  or help search queries find their answers. No matter what, these pages are important. 

What is a FAQ page? 

A FAQ page or section on a company’s website allows for consumers to find the answer to their question before contacting the company. This could help to answer some preliminary questions which can help to build a better understanding! One thing to note, do not use the FAQ page as the About Us page. 

These two pages need to be separated because the About Us tells consumers about the business while the FAQ answers questions in the industry or regarding to the services your company provides. The FAQ page needs to answer relevant and important questions that are commonly asked and this is how to get started. 

Where to start? 

Do you currently have a FAQ page? If you do, make sure the first thing to do is check the page out and make sure the following is optimized: 

• Are there too many questions? 
• Are they very outdated?
• Is it hidden by a couple of clicks on the website?
• Does it link back to anywhere else on the website? 

These are the first steps to optimizing a FAQ page. For whatever reason, FAQ pages often get a bad reputation as unnecessary pages on a website. This is because companies tend to use this page as a way to answer EVERY question a client has ever asked. This is not doing anyone a favor. Keep it simple, optimize it for Colorado SEO and be concise. 

If you do not currently have a FAQ page on the website, get one created! This page can help with SEO ranking and soon to be revolution of voice search! Sit down and think about the frequently asked questions in client meetings and sales meetings. This will help to keep your FAQ page short, optimized and concise. No one wants a FAQ page they have to dig through to find the content needed. 

In an industry that has several moving parts where each consumer will have FAQs about each one? Create one broad category such as:

• SEO 
• Digital Marketing
• Website Design 
• Website Development
• PPC
• Email Marketing

Once this broad list is created, answer the most common FAQs in each category. This allows for consumers to navigate to the exact category and find their answer within that one. It allows for a clean website design as well! 

Why else would anyone want to optimize or create a FAQ page? 

Voice search 

Our Colorado SEO experts have been writing and researching about voice search for quite some time. The voice search industry is worth millions of dollars and continues to rise in popularity with 50 percent of searches using voice search by 2020! How many of these devices are on the market? About 33 million and these devices are being used daily, even multiple times a day. 

Voice search is part of Artificial Intelligence technology. This means that Alexa will start to learn about your speech patterns, when you ask a new question and because of this research is finding the way we speak and type are totally different! 

Because of this, search queries are longer and conversational. Our Colorado SEO experts suggest that all content should be optimized with keywords and be more conversational. Google has stated that 70 percent of their assistance use a natural language like you and I would! 

Humans are lazy and research backs this up. People are using their Amazon or Google Home because it is easier than typing out a question. Yes, people are using them instead of typing. It takes two seconds to ask your smart device compared to  typing it out. If the content is conversational, optimized with SEO strategies and voice strategies this can help the business tremendously. 

As voice search grows in popularity, humans get lazier and want immediate answers- a FAQ page poses as a critical part of a company’s website. Call our Colorado SEO experts to create and optimize your FAQ page.