There are a number of myths surrounding marketing companies Denver to know and understand! Debunking the delusions behind this marketing strategy is something our team feels pretty passionate about!

Email marketing is a direct way to communicate with a subscribed audience. This is a way businesses can enhance the relationships with their clients, encourage new ones, relay information and advertise new and existing products, all in a timely manner. As one of the top marketing companies Denver has to offer, here is some insight into how email marketing works, and how it will benefit your company! 

Why email marketing is great

Email marketing is a strategy that can be very overlooked. However, the benefits of email marketing are strong!

If website traffic is a struggle for your business, email marketing is an excellent way to boost traffic and bring in good traffic! Quality traffic to your website is so important, and will increase the conversion rate of your targeting audience! 

Additionally, when it comes to email marketing, Denver businesses will never find an easier way to distribute content, promotions and industry updates! Email marketing provides businesses, both big and small, an easy way to share content to their subscribers and new clientele!

Four email marketing myths

1. Email marketing is dead and gone.

No ma’am! Email marketing is alive and well! Regardless of age, 99 percent of people are checking email every single day, and for some, more than 20 times a day!

When it comes to professional email, 95 percent believe it’s the ideal way for B2B communication.

If the email marketing that businesses utilize is relevant, informative, and creative, they can have great success driving traffic to their website and encourage a greater following! In fact, McKinsey claims email marketing is 40 times more effective at gaining new customers than Facebook and Twitter.

So no, email marketing is not dead!

2. People get too many emails.

According to Optinmonster, 60 percent of people receive less than six emails a day from brands they trust. Of those people. 40 percent received less than three.

Additionally, studies show consumers prefer email promotions over direct mail, so go ahead and find yourself an email marketing agency and start getting some emails sent out!

3. Unsubscribers are bad.

Sure, losing subscribers can feel like a kick in the pants, but truthfully, the loss of subscribers only hones in your email list of prospects as a customer. When it comes to email marketing, Denver businesses need a subscriber list that will convert. With a list of irrelevant subscribers, they’re not adding any quality to your business.

4. Email marketing is expensive.

Marketing budgets vary from business to business, that’s no mystery. Traditional marketing can be very expensive and digital marketing might not be in your budget until next year. We get it. Marketing dollars look different for every business, and that’s okay!

Email marketing is one of the most cost-effective marketing strategies an agency can provide, especially for a small business. Working with an agency in Denver frees up work time for your own team and allows for your business to focus on the day-to-day operations.

Utilized email marketing into your marketing strategy, Denver businesses can reach the targeted market they wish at an affordable cost. Many marketing companies Denver have started prioritizing email marketing, and so have we! Contact us today and learn how Denver Media Group and help you build your brand!