To guarantee successful results for your company’s SEO strategies, it is important to take some preliminary steps to find the best Colorado SEO consultants! The right agency working on the company’s website can provide it with continued growth over time with qualified website traffic that brings in sales and leads in. 

An SEO agency will be an extension of the company and its brand, which is why it is critical to find the right one. This is how to pick the best agency in Denver. 

What is SEO?

Search Engine Optimization (SEO) is the technical on-page and off-page optimization to increase a website’s ranking in search engines over the life of the website. An SEO strategy is comprised of the following plans and processes to help a company’s website rank:

• Creating a strategic list of keywords with each having their own importance
• Competitor analysis 
• Optimize for on-page strategies
• Optimize for off-page strategies
• Create new, unique content 
• Optimize for search intention through each stage of the journey
• Focus on design as much as the content and keywords
• Add visuals

An SEO agency helps to build credibility within the industry and for search engines. A brand new website or one that was redesigned needs to prove that they are credible, authoritative, trustworthy, and have content that consumers want to read and engage with. With this in mind, there are agencies out there that are not following the guidelines set in place from search engines. 

Is there good SEO and bad SEO?

Yes, there are different types of SEO. As Neil Patel states, “A black hat SEO is simply a good strategy gone wrong”.

What is Neil Patel speaking about with “black hat” SEO? Black hat SEO is referred to as the “bad SEO” and experts. This is because those who follow this type of SEO strategy take the right SEO strategy and expedite the processes. 

These SEOs use Google Development Guidelines, Google’s Ranking Factors, and current competitor’s websites to create duplicate content, keyword stuffing strategies, and other elements. Basically, these strategies are outdated strategies that were once approved but now hurt websites over time. 

The right Colorado SEO consultants will be able to provide a company with the right SEO strategies throughout the life of the site by properly following the guidelines stated above. 

The right SEO agency will focus on these strategies that are set in place by Google to improve the overall ranking of the website. 

Know your goals and objectives 

Before meeting with an agency, it is important to understand internal goals and objectives. If there isn’t a clear understanding of the strategies while meeting with an SEO agency, this can lead to the wrong goals being measured or not meeting expectations. 

Internal homework should be done before meeting with anyone. 

Expect transparency not “secret sauce” 

This is an industry term that is thrown around from time to time. If a company is unwilling or unable to clarify and answer all questions, or if it is more of a secretive feeling, this isn’t the company that you want to work with. 

The right Colorado SEO consultant will be able to provide you with examples, case studies, reporting, and clear and concise answers. 

Schedule a consultation with our team! 

Before you pick the best SEO agency for your company’s overall goals and objectives while keeping the budget in mind, it is important to meet with all of the agencies to find the right fit. This agency will be an extension of your company and an integral part of improving your digital presence. 

Learn more about the SEO process by meeting with our Colorado SEO consultants today!