Denver Media Group

How to prepare for a website redesign

Designing a new website for your business is a huge undertaking. The amount of people it can involve makes the process a team effort. Fortunately, here at Denver Media Group, we love collaborating with our clients to build them the best new website they can get in Denver!

Our goal is to make our customers excited for what’s to come, give them a website with longevity and a site that is easy to manage and maintain.

We’ve found that oftentimes, the hardest part of the redesign process is simply getting started. There are a handful of conversations that need to be had before a web design and development company dives head first into your new website.

Here are a few expert tips to making your website redesign easier.

Determine your budget.

Every web design and development company in Denver is different. Each one has different skill sets, specialties and experience in the industry. We’re lucky to be in an area where the tech industry is growing rapidly and with massive talent.

A website’s price tag is determined by several factors. Mainly, what kind of website is being rebuilt? Is it a simple storefront or a complex e-commerce site? Or do you require a portfolio site that showcases the services your business offers?

Other pricing factors include domain purchases if need-be, hosting fees, maintenance and updating fees, client support, search engine optimization, etc.

If you don’t know where to start when it comes to your new website, ask! Be transparent about your needs, what you’d like to accomplish, and what the dollar signs look like for you. A good, professional business will help you in any way they can!

Hire a professional.

As the saying goes, “If you think it’s expensive to hire a professional, wait until you hire an amateur.”

When you hire a professional web designer, you know you’re getting a custom design built around your business and your needs. Not a basic template that might be suited for thousands of businesses. DIY website builders limit users in a way that might not be feasible for the work your business offers.

Additionally, professional web designers and developers understand security and SEO compliance. Having these features built into your new website is essential to the health and ranking of your business online.

Critique your current website.

Work hard to identify the strongest and weakest parts of the website you currently have.

Determine why you need to have your website redesigned.

What are your customers looking for on your website?

What are your competitors doing on their website that makes them successful?

We even suggest seeking out a few trusted users to write down the aspects they enjoy on your website and the ways it could be improved. When the objectives are set based on the needs of your current and future clients, a game plan can be made to accomplish it!

Determine your audience.

Every good web designer in Denver will ask your business who your target audience is. This is important for several reasons.

First and foremost, this will give insight as to the kind of website that needs to be designed. While your website is a massive part of your branding, the purpose of it is for your users.

Your audience will determine the visuals used, font size and color, overall style, content, keywords, interactiveness, and social integration. Your audience, essentially, determines everything.

These four tips, though seemingly simple, can make the beginning stages of your website redesign a little easier to handle.

Do you have questions on how to plan out a new website design? We’re happy to answer them for you!

Need help?

Let us answer some questions for you!

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