Instagram is a social platform that connects brands and consumers from all over the world and gives brands the opportunity to reach their target audience on another platform! 

There are over 500 million Instagram users each and every day and thousands of people are searching through Instagram by hashtags, keywords and location. 

For companies whose target audience is Millennials and Zennials, Instagram should be one of your top marketing platforms. This is because the average age of Instagram users is between 18 years old to 35 years old.

This is no surprise for those who work in the Social Media Management and Marketing industry because insights show that this is a pretty consistent audience for a majority of accounts in a wide range of industries.

These insights are valuable for companies and small businesses alike to create content that their target audience wants to consume and connect with. 

This is how geotagging on Instagram works and why you should use geotagging. 

How do you add geotags on Instagram? 

Geotag is the location of the Instagram post which allows for precise location targeting to all your Instagram posts. This is part of the engagement strategy that can help to increase a company’s reach and impressions on Instagram! 

Instagram users are able to see posts that use these locations and this is displayed at the top of your Instagram post. The same goes for any posts that you have been tagged in over time. 

Instagram allows for several different areas on their social media accounts to put geotagging on a post. From its Instagram Stories to the traditional feed posts, this helps companies and small businesses alike get even more exposure! 

Not only can a company use geotags to increase their overall exposure, but at the same time, location based hashtags continue to improve their exposure! 

What is the true purpose behind adding location to your Instagram posts?

Why should you add geotags on Instagram? 

Reach and impressions. 

Instagram and other social media platforms are all about engagement, and to increase reach, impressions, comments and etc. that are all part of engagement, it is important to implement every strategy possible. 

On Instagram insights, it can tell a company how many profile views and reach their post has due to its location! 

You can be found! 

Location works in the same way as using local hashtags. When a consumer searches for a specific word or phrase, any hashtags containing that word will populate. 

When it comes to location, when someone types in “downtown Denver” all the posts with the geotag of downtown Denver will show in the search query. 

Based on the algorithm, it will show your content along with related content. 

Instagram location, also known as geotagging, feature provides a brand or business with the opportunity to gain more exposure, leads and generation and attract local customers with something as simple as a location on their post. 

This can be done natively in the Instagram platform or through third-party scheduling platforms! For help with your Instagram Marketing strategy or a scheduling platform, contact us today. 

We can provide you with both strategies!