Local SEO for small businesses.
2018 November 14
Owning a small business is a dream for many. Being self-employed, in control, and building something from the ground up in a community you love.
Owning a small business is hard work. You do all you can to assure your business is flourishing and profitable! However, as many small business owners come to realize, you can’t do everything on your own.
And that’s where we come in. We love doing local SEO for small businesses.
What is Local SEO?
The purpose of local SEO is to have your business visible on location-based searches. When people are searching online for a local business in your industry, a local SEO strategy gets your business found.
Local SEO is extremely important for small businesses that have a brick-and-mortar storefront. Did you know that 82 percent of smartphone users perform local ‘near me’ searches?
The most common ‘near me’ searches were for food, entertainment, banking, apparel, and personal care. So keep in mind, if you’re in one of these industries, you need to consider a thorough local SEO strategy.
One of the most basic, and relatively obvious prerequisites for local SEO is keeping an updated business address online. This physical address should be consistent over all platforms, social platforms included.
Additionally, claiming your Google My Business page will be monumental for your success. You Google My Business page manages how your information appears across Google searches, Maps, etc.
How does local SEO affect a small business?
Small businesses thrive off of lead generation just as much as larger, well-known companies. However, oftentimes small businesses haven’t become established as household names. Through a local SEO strategy you increase your chances of becoming visible in your community.
Additionally, local SEO can significantly increase the number of potential customers who can find and recognize your business. The more current and helpful information you share with them, the more likely they are to utilize your business. Establishing your online persona in a simple and easy to navigate way will only build trust in your customers. And customer relationships are everything.
When seeking out a local SEO professional, we highly encourage you to hire one that understands how a small business operates, what their niche market is, and how consumers might search for them online.
A local SEO professional will not only want to understand your business but how an average customer would take interest in your business as well. A local SEO professional will also have a good understanding of the location your business should be seen in.
Need a local SEO strategy?
We’d love to help you with that!Send us a message!
Posted In: SEO and Search Marketing