Are you looking for a way to keep your customers loyal? Our Denver SEO consulting experts suggest you start a blog. Creating this kind of content is beneficial for companies, large and small. 

Companies with a blog have 55% more website traffic. In addition to that, blogs also increase your conversion rate by 600%. If you need more reasons why you need a blog for your company, our Denver SEO consulting team has gathered five of the top reasons.

Reasons your business needs a blog

Increases your visibility on search engines

Statistics show that 81% of retail shoppers conduct online research before buying. Most people start their research process on search engines. You want people to come across your website while conducting this research. 

Implementing a successful SEO strategy can help increase your website’s ranking. Writing regular, high-quality blogs is an on-page SEO strategy that helps boost your site. Google and other major search engines see your website as an authority if you are creating high-quality content.

Helps you gather information

Aside from providing information for your customers, blogs also deliver lots of information to you. Uploading blogs to your website helps you gather valuable information about your target audience. You can keep track of what kind of content your audience is most interested in.

Gathering this information can then help you decide what kind of content will draw more people to your site. This knowledge of your audience’s interests will come in handy when planning the consideration stage for your marketing funnel. Some blog metrics that companies should be measuring include:

• Page views

• Traffic by channel 

• Time spent on a page

• Bounce rate

• Returning visitors 

Builds a better relationship with customers

Communication is important in any good relationship. The same goes for the relationship between a business and a customer. You want to communicate with your audience. Blogs are an easy way to build trust and keep that conversation going.

Do not let those blogs just exist on your website. Share them with your audience. A good digital marketing strategy is posting them on social media channels and incorporating them into your emails. Sharing your content helps drive people back to your website. 

Makes you known as an expert in your industry

If you have a product that you have developed or services that you offer, you are already an expert. The key is to let other people know you are an expert. What better way than to regularly offer expert advice, tips and tricks or posts about things going on in your industry?

Helps you network with other professionals

As your blog gains momentum and an audience, you may be offered opportunities to connect with other thought leaders or influencers in your field. Connecting with other professionals may lead to future opportunities for your business.

Need help starting a blog? Hire a Denver SEO consulting firm!

At Denver Media Group, we have digital marketing and SEO experts who can help create and maintain your company’s blog. By creating a blog, you will gain online visibility, nurture more leads and become an industry leader. Contact us to learn more!