First impressions matter, especially when it comes to how your website looks. A study found that 94% of first impressions are designed-related. That is why Denver website design companies suggest businesses take the time to design the perfect website. 

There are a lot of elements to take into consideration when designing a website. Some important web design elements include navigation, content, images, mobile-friendly layouts, white space and speed optimization. 

Before you start designing your website, our web developers suggest you answer the following questions to ensure your web design is one of the best. 

Questions to ask yourself before designing a website

What is your business about?

If potential customers were to click on your website, would they be able to figure out what your company is about? You want to make sure your website fits your brand and is clear about what you are selling. For example, if you are a restaurant, you want to showcase your cuisine and restaurant environment. 

Why do you need a website?

The next step is figuring out the purpose of your website. Why do you want to build a website for your business? Is it to raise brand awareness or sell products online? Figuring out your website's purpose will help with the design process. Then you can add a clear call to action for your site's visitors that will help your company meet its goals. 

Who is your target audience?

Now that you know what you want your website to do, it is time to figure out your target audience. The term target audience is used to identify who the customers of your business are most likely to be. Some things that can help you find your target audience include age, location and gender. Figuring this out can help with the search engine optimization (SEO) process. It will help you find keywords that you should be targeting. 

How many landing pages do you need? 

During your planning process, you want to think about how many landing pages your site might need. These landing pages should be designed to specifically promote visitors to take some type of action. Some common landing pages that most companies have include:

• About page

• Blog 

• Product/service pages

• Newsletter 

• Customer service page

How will you target your audience to your website?

You want people to visit your website. The best way to get your website found is through digital marketing. Developing a digital marketing strategy with one of the best Denver website design companies can help gain website traffic. Some digital marketing strategies that can help you gain website traffic include: search engine optimization, email marketing and social media marketing. 

Are you looking for one of the best Denver website design companies?

Hire Denver Media Group. We have a team of experienced web designers and developers who can help build a custom website or redesign your existing website to be more user-friendly. Contact us today to learn more about web design services.