Questions to answer before you have a website designed
2018 August 22
Designing and developing websites is pretty routine for us here at Denver Media Group. Our years of experience gives us a leg up in online trends, SEO ranking factors and social platforms for marketing.
While this is second nature to us, we understand it’s not for others! We also know it can feel like a stressful process when you’re in the beginning stages of a new design.
Today, we’re going to walk you through some quick questions you should answer before you start the web design process for your business. Taking the time to thoroughly think through these questions will give your website designer and developer the insight they need to give you a great experience and even better product.
What is your business about?
While you certainly know the ins and outs of your company, keep in mind others will not. Take the guesswork out of it and identify the key points of your business. Talk about what you do, who you serve and what you value.
Why do you need a website?
Do you currently have a website that is outdated? Have you rebranded? What problems would you like to solve with a new website?
Understanding the needs of your current and future clients is an important part of designing a website for your business.
Who is your audience?
The backbone of your new website means you should identify the demographics of those visiting your website, the clients you serve and your ideal client in the future. By understanding your audience and catering your design to them, you have the chance to increase website traffic, lengthen their stay and increase your conversions.
What should your visitors do?
Let’s get down to brass tacks, a website is meant to inform your audience. However, identifying the specifics of what your users should do on your website is important to the design and flow of your website navigation.
Is your goal to have people book appointments, come into your brick-and-mortar, order online products or create a space for them to learn about your company?
How should your website feel?
Using a series of descriptive words help designers determine the overall feel of your business and how it should be portrayed on the website.
Keeping the feel of your business and feel of your website cohesive is one of the most important steps in building brand awareness.
What is the culture of your work environment? What is the culture of your current clients and your future clients?
Should your website feel bright, professional and conservative? Or should it feel edgy, modern and ornate?
While this is only a handful of questions asked before settling on a website design, many more will follow. When you know the core values of your business, who your client is, and how you can serve them, you’ll have great success in having a custom website designed just for you.
Ready for a new website?
We can help you with that!Let’s chat!