Denver Media Group

Signs you need a Denver digital marketing agency - Pt. 2

Signs you need a Denver digital marketing agency - Pt. 2

On Monday we mentioned a few benefits of hiring a digital marketing agency. From being more affordable than on-boarding employees to data-driven results - digital marketing is something every business needs to explore.

With the accessibility of the internet, social media and email, the value of a professional digital marketing agency is sometimes overlooked. The research, data, testing and execution of a digital marketing strategy, however, is worth every penny a business puts into it.

How do you know you need digital marketing?

If you or your business has ever experienced any of these characteristics, it’s time to consider a Denver digital marketing expert.

1. You social media is quiet.

If you or your business team finds they’re either forgetting to post on social media regularly or they simply lack the time, hire a Denver social media marketing agency. There’s no shame in contracting a professional to manage the tasks you don’t have time for.

Anthea Turner says, “The first rule of management is delegation. Don’t try and do everything yourself because you can’t.’

The social media aspect of digital marketing is more time consuming that the average person assumes. People who utilize social media purely for personal reasons tend to view these platforms as “time killers”. A professional like us views them as opportunity platforms.

Delegate your social media to a team that understands the benefits of each platform. In time, your business audience will not only recognize your brand, they’ll begin to engage with it. Social media is about consistency. If your business is realistically unable to do that on it’s own, you know where to find us.

2. You’re only focused on selling.

Consumers are savvy. It’s no mystery that your business is trying to sell something to someone. If your emails, social media and other interactions on purely based on selling 100% of the time, it’s time to hire a Denver digital marketing professional.

There are basic marketing principles that apply to modern marketing techniques. One being the 80/20 rule. 80 percent of the time, your content needs to be educational or helpful. The other 20 percent - selling. Quite the opposite of what you thought, right?

Consumers are more interested in your why, than your what. They’re also more in-tune with businesses that are helpful and beneficial to them. Let a digital marketing expert educate your customer, while you focus on the aspects of business that make you money.

3. You’re not engaging.

Not only is it visible to the public when you’re not engaging with your customers online, search engines know when you’re not creating content that’s engaging. If your business doesn’t have time to engage with the customers you have and the ones you’d ideally like to have, it’s time to hire a professional.

Engaging content is just as important for search engines and email marketing as it is social media. A professional outside of your own business is able to take a step back to realize the kind of information that’s helpful to the audience you serve. When that content does show signs of engagement, thank your readers, respond to messages and comments, ask thought-provoking questions.

If your business doesn’t have the time to maintain your relationships in this way, it’s time to contract a Denver digital marketing agency.

Digital marketing is the most affordable and modern ways to reach an audience. By hiring an expert you can free up time to do what you excel in, maximize your marketing dollars and find content that resonates with your target audience.

If you’ve been on the fence about hiring a digital marketing expert, we highly recommend it. Don’t know where to start? We’ll help you with that!

Need digital marketing?

Let’s chat about how our team of pros can help you!

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