Social Media Marketing for boutique businesses
2020 June 17
From South Pearl to Cherry Creek, there are hundreds of boutiques in the Denver, Colorado and surrounding areas!
Whether you aspire to open up a small bakery in Glendale or a dress shop in RiNo, chances are in today's day and age, as a boutique, you will begin selling your products on social media first. This is one of the best ways is with social media marketing for boutiques strategy set in place!
The common mistake that our company sees is DIY social media marketing when it comes to social media marketing for boutiques! It is critical to be strategic, connect with the audience and figure out the ROI!
Social media for boutiques
Everything that is done with social media marketing should also be improving your company’s overall brand awareness in a search engine’s SERP! While social media does not help with overall ranking in search engines, it does improve the quality of your company’s website traffic!
As Audrey Strasenburgh, a SEO Strategist at LogoMaker states, “A well-optimized Facebook Business Page could end up ranking on the first page of Google, alongside your website.
In the long run, Facebook will likely act as a major traffic source to your website - especially so if you decide to run Facebook ad campaigns throughout the year.”
Facebook is one the most widely used social media channels out there for social media marketing strategies because it is effective! Regardless of the changes in demographics Facebook sees, a business Page is something that all companies, even boutiques should have in their marketing strategies! Having a platform to publish shareable content in a simple way is huge. Additionally, selling products on Facebook can be done in as little as two steps and comes with a plethora of sale integrations.
Instagram’s platform is an easy way for a boutique business to, more or less, display a more curated version of a website. Now, Instagram allows for direct “go to” shopping links. This provides a customer with a seamless shopping experience and transition from social media platforms to a website!
Instagram is also the perfect place to showcase who your boutique is as a brand. This platform allows for some serious authenticity to shine through!
Through IGTV, Instagram Live and Stories- this allows for a boutique to highlight what makes them different from their competition with user-generated content, positive branding and a way to speak one-on-one with your customer base - it is a real win.
Pinterest is not dead! Especially for companies in the boutique industry! This social media platform, which has been coined a visual search engine, has upgraded drastically in the last couple of years to provide consumers and companies for a seamless experience from Virtual Reality to Visual Search to purchase similar products!
However, Pinterest is not only the queen of pallet furniture and at-home hacks, Pinterest could be the perfect place for a boutique to promote their clothes and show off their style! Pinterest allows for a company to create different Pinterest boards regarding their products and save these styles and ideas for later!
Andrew Browne of Browne Box Creative Solutions says, ‘In the short-term, boutique businesses can learn what content and products the local creative community responds to through the number of repins they receive.”
Naturally, Pinterest provides a lot of intel. Not only does it portray what people are interested in buying now, but what they might be interested in buying a few months from now.
Should social media replace a website?
Absolutely not! Any social media marketing for boutiques should be used in conjunction with the website!
An Instagram Story should direct the consumer to the exact page the shirt, product or jewelry is located at so they can easily purchase the products! The same goes for Instagram Posts by making sure that all links are in the bio so consumers can find out more!
Social shopping continues to rise, along with the use of mobile devices to search the internet for a company’s website! Just because your boutique business can sell online by way of social media platforms does not mean your business should go without a website!
Why? A few reasons, actually!
Social media platforms change and come and go. It is like the old saying, “don’t put all your eggs in one basket.” It is the best strategy to have your company available to sell in multiple ways, your website being one of them.
SEO. It should be a boutiques top priority to be searchable and easily found online!
Credibility. A website is oftentimes the first impression of your company. By having a current and updated website with helpful information, your company is more trustworthy to potential business.
The boutique industry is a popular one these days! By utilizing the right social platforms, your boutique can generate sales, brand awareness and future business. Do you need help with social media marketing for boutiques?