Companies utilize social media marketing to build their credibility, provide customer service opportunities and help reach their marketing goals. Our digital marketers who provide Denver social media marketing services also suggest staying on top of the latest social media trends. 

Keeping up with the latest social media trends will help you capture the attention of your target audience, stand out from the competition and create better content. That is why our Denver social media marketing services experts have done the research, and these are the social media trends we predict we will see throughout 2023. 

Social media trends in 2023

Brands being more authentic 

People scrolling through social media want to see more authentic content, especially Gen Z. They want brands on social media to be more real and not just automated posts. We saw a glimpse of this trend last year with the rise of BeReal - a social media platform that is designed to showcase life “without filters.” This caused social media platforms like TikTok and Instagram to also create similar “Be Real” features. You can make your company feel more authentic by:

• Using user-generated content (UGC)

• Being honest and transparent

• Not always doing calls-to-action

• Owning your mistakes

• Creating engaging content 

Short-form videos will dominate

We will continue to see the rise of short-form video content. This kind of content is any video that is under 60 seconds long. Experts predict that short-form videos will continue to dominate because they have high-engagement levels, provide digestible information and make it easier to repurpose content. A new report found that 73% of consumers prefer to watch a short-form video to learn about a product or service. Some places where you can create and share short-form videos include TikTok, Youtube Shorts and Instagram Reels.

Social media SEO 

The growing number of Gen Zers using social media platforms to conduct searches is increasing. According to a report by TechCrunch, 40% of Gen Z users prefer using TikTok and sometimes even Instagram to conduct Internet searches. What this means for companies is that when creating content for TikTok and Instagram, they need to think about optimizing their posts for searches. Hootsuite conducted a report that found using keyword-optimized captions instead of hashtags doubled engagement and increased reach by 30%. 

Shifts in social media advertising 

The way ads are produced is changing. Google plans to get rid of cookie tracking by 2023. So advertisers have to change the way they are going to conduct ads. Third-party cookies would identify what users online like and dislike. The good news is that there are plenty of ways to do social media advertising without third-party cookies like using user-generated content and personalized ads across social media platforms. 

Start implementing these social media trends with the best Denver social media management company!

Let our digital marketing professionals help you get on these social media trends, so you stand out from the competition. We help companies manage their social media platforms, create strategies and tackle paid social media campaigns. Contact us today to get started!