Nowadays, it is important for businesses to be active on social media to reach their target audience. The average user spends 2 hours and 31 minutes each day scrolling through social media. During this time, your brand could come across the social media feed of these people and they could interact with your posts. 

Also, the likelihood of someone buying your product or service increases if they follow you on social media. A report found that 90% of people buy from brands they follow on social media. Our Denver social media marketing team suggests increasing the likelihood of people following your account to use these tips. 

Tips for standing out on social media

Create a customer persona

One strategy used by companies that are successful on social media is creating a customer persona. This term is used to describe a profile of your ideal customer. It contains researched-based information about your customer, including:

• Demographics

• Behaviors

• Values 

• Pain points 

• Preferred social media channels

Pick the right social media channels

A common social media mistake that businesses make is trying to be on all social media platforms. You can stand out from the crowd by only being on the ones your target audience is most active on. This will give you the opportunity to create more valuable content instead of only posting to be active on those channels. 

Use your own photos and videos

One of the best ways to make your company stand out from the crowd is by using your own images and photos. If possible, use images of your products or services rather than stock photos. It will give your social media a more authentic look and establish your brand.

Write engaging content

Aside from the images, you also want to use unique and engaging content. Posts that are too generic and vague will cause people to scroll past them or even unfollow your brand. If you need help writing engaging content, consider hiring an agency. They can craft unique content that will get people to hit the like and follow buttons. 

Tap into trends

A common mistake that makes a lot of companies’ content go unnoticed is not pushing relevant content. People want to see businesses stay on top of the latest trends and news. Instead of just pushing the same old content, jump on trends. Sprinkling in some of the recent trends will help your brand seem more authentic. 

Interact with your followers

Automating your content can help your social media stay consistent, but do not forget about your audience. The point of social media is being social. So you want to stay active and interact with your followers as well as just posting. Some ways to interact with your followers are answering their comments, resharing their posts and interacting with other posts. 

Get the help of a Denver social media marketing company to build your digital presence!

If you want to grow your company’s social media presence, hire Denver Media Group! Our experts can make sure your brand stays active and authentic to help increase your brand awareness, nurture relationships and generate qualified leads. Contact us to learn more about social media management services!