As a C-Suite Executive, it can be difficult to find the purpose behind implementing SEO into any marketing strategy. First things first, what even is SEO strategy? The next step is how to show a ROI in investing into this strategy. It all can be quite complicated. 

With this in mind, our Colorado SEO Agency breaks down why any company should invest into SEO strategies and their benefits. 

What is SEO?

As ahrefs states, “SEO (Search Engine Optimization) is the practice of optimizing content to be discovered through a search engine’s organic search results.” This optimized content is discovered due to its relevance of the search query that is typed into the search box. This is because Google, and other common search engines, are constantly working on providing searchers with the most relevant content and answers based on their search query. 

If a website or page is ranking for a search query that is not relevant to the content or website itself, this page will slowly start to lose its ranking overtime. The most important  point for C-Suite Executives and decision-makers in any industry is to understand that without organic SEO strategies set in place, a website will most likely never rank on any search engines. 

If a website never ranks, how will a company’s target audience know they exist on the Internet? While traditional marketing might be the most common marketing tactic for larger corporations and companies, without SEO, no one will be able to find the website that marketing efforts are directing the audience to. 

Here are the benefits of implementing SEO strategies into a marketing budget. 

Quality leads

Who is coming to the website? Are these qualified leads? SEO is part of the inbound marketing strategy which makes it easier for consumers to find you based on a number of strategies that include SEO. Inbound marketing continues to be the strategy of choice due to the ability to bring in more qualified leads to the website. 

Lower advertisement costs 

Traditional marketing methods are expensive. A study by Search Engine Journal states that inbound leads can help lower the cost of lead generation by 61 percent versus outbound leads. One of these inbound marketing strategies is SEO. SEO helps to lower the cost of traditional marketing methods using a couple of factors from first page rankings to paid advertisements on search engines. 

Paid advertisements are called Pay-Per-Click ads (PPC ads.) These ads help to bring in better conversions rates and quality leads while only paying when a searcher clicks on the advertisement itself. 

Local search 

As a Colorado SEO agency, our agency explains to all of our clients that one of the most important elements of SEO is local ranking. Local ranking is critical for small companies to Fortune 500 corporations. 

It is estimated that 95 percent of locals conduct a search on Google which leads to a phone call or visiting the company itself. 

Source: 

While leads from all over the U.S. are important to global corporations, not all want this type of strategy. Local SEO provides those C-Suite executives who want to extend their local research in the city or even state which can help to bring in more qualified leads in your city. Our Colorado SEO Agency explains to companies to grow their local present while also growing that national ranking. 

Build authority 

The thing with any search engine out there, it does not care if you have been in business for 50 years. It does not care about how much money your company makes. What it cares about is how credible the website is to searchers and the target audience. A brand new website with no previous strategies or efforts in SEO will take time to rank on the first page of any search engine, but once this website is ranking, this tells searchers that this website is a credible and reliable source for these services or answers. 

A company cannot bring in those qualified leads without being on the first page of a search engine, and this cannot be done without building and holding authority on the first page ranking. 

Be ahead of the competition 

The number one reason that companies call our Colorado SEO agency is to be one step ahead of their competition. A proper SEO strategy can help to build brand awareness with target audiences and search engines all while providing your company the upper-hand. What is the competition doing? Are they ranking while your company does not even show on the third page? Start the process of organic and paid SEO to help start building the authority, brand awareness and ranking. 

The notion in investing into SEO can be a difficult option for any decision makers or C-Suite Executives; however, in the long-run, this investment is one that will pay for itself. Search Engine Optimization is one marketing strategy that all companies should invest in. For more information, contact our Colorado SEO agency.