The layers of content marketing!
2019 July 31
Mama Mia! The Monsters are in the kitchen cooking up the best lasagna you have ever had. Yes, it will be better than grandma’s, but one might not be able to eat this lasagna. This is a content marketing lasagna. From the structure that holds the stuffing together to the finishing touches, this is how one can use the process of making lasagna to explain content marketing.
So, let’s get the oven turned on and the ingredients all together.
The first part of the content marketing strategy is the SEO strategy. This is the noodles of the lasagna. The structure that holds everything in place and keeps it moving. Without noodles, you’ve got an italian chili.
A business should hire a leading digital marketing companies Denver for their content marketing strategy. This is because we are the noodles! Our SEO experts handle the overall content marketing strategy by handling all keyword research with the best keywords to use in your industry. From there, our team will write weekly blogs surrounded around the targeted keywords.
Furthermore, our team handles the day-to-day SEO strategies, from backlinking to optimizing website content. ALL of this is the noodles that are holding the lasagna together. Once the noodles are ready, not those “oven ready” noodles, it is time to start layering the goods inside.
The meat or veggies
The meat or veggies, for the veggie lovers out there, is the quality content. Why is quality content so important? This is because Google uses quality content to find your website. Are you consistently writing unique and quality content? Are you using keywords correctly?
It is estimated that 60 percent of consumers won’t purchase from a brand with poorly written content, overly personalized content or content that is not optimized for mobile. A lasagna with nothing in the middle of the noodles is just sauce and cheese which turns into a large spaghetti bake.
As Google has stated since the beginning, “We’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.”
What does this mean? This means that Google indexes websites that are optimized with content. As Google also states, “you are what you E-A-T.”
Consumers are EATing content that is trustworthy, ranks on the first page of search engines and prove to be well-written with others using your content. The next step after the meat or veggies are in place is the sauce.
At Denver Media Group, we often tell customers that our practices are the secret sauce to what makes strategies successful. Yes, our monsters created a homemade sauce, none of that store-bought stuff! As the digital world continues to expand, more and more digital marketing companies Denver have started to use influencer marketing.
Influencer marketing is the process of identifying, researching and supporting those who have a large following on social media platforms who can converse with their following about your products or services. An influencer has created a trusted community with their followers and with this trust, their followers are more likely to purchase products that this influencer promotes. This is the sauce to your marketing plan.
There are the noodles which is the structure. This structure is strong. The meat or veggies helps to support your noodles and sauce helps to cover everything! Next, is arguably the best part of the lasagna, cheese.
The cheese is arguably the best part of the entire lasagna. This is because it is the audience! Who is reading your blogs? Who is finding your content? Is your target audience correct? All of these questions can be answered with the right strategies set in place.The cheese is the overall brand voice and awareness. The business that people are following for a reason. Do not buy the cheap cheese here. We are the ricotta of the lasagna.
The final toppings!
Once the lasagna is out of the oven, you might sprinkle more cheese or fresh herbs over the top to perfect it. This is the extra marketing strategies that a digital marketing companies Denver would suggest. These other marketing strategies that help to develop and strengthen the overall content marketing is email marketing, PPC ads, social media management and other strategies! The final herbs and cheese can help to strengthen the overall marketing plan and lasagna!
We hope you are hungry now or two reasons- for lasagna and for content marketing strategies!
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Posted In: Social Media and Digital Marketing