Restaurants have a lot on their plates, from curating the perfect dishes to bringing in more foodies through their door. Thanks to the ever-changing digital landscape, there are plenty of ways to draw new and returning customers. Some common digital marketing strategies that restaurants use include email marketing, search engine optimization, and social media marketing. 

Social media has become a critical part of any business' marketing strategy. According to SproutSocial, 75 percent of people purchased a product because they saw it on social media, and 60.7 percent needed to see a post two to four times from a company before making a purchase. 

So keeping your restaurant’s social media looking amazing is more important than ever. Whether you are starting your restaurant’s social media or looking for ways to make improvements, check out this guide our social media marketing Denver company has created. 

The benefits of social media marketing for restaurants

Social media marketing is the use of social media platforms to market a product or service. Using this digital channel is beneficial because it allows for visual content to be shared. Sharing visually appealing plates can help your business do well and get people through your doors. 

Some other benefits that social media marketing can provide to restaurants are: 

• Increases brand awareness

• Increases lead generation

• Nurtures leads

• Provides custom content (User-generated content) 

• Grows your audience

• Grows your reach

The best social media platforms for restaurants 

Facebook

Facebook is a social media platform that allows users to post, comment, and share photos and links to news or other interesting content. It has had 2.936 billion monthly active users since April 2022. Facebook has become a popular way for restaurants to stay connected with their audience through the use of posts, stories, videos and even live streams. 

This platform has great features that can expand your reach. Some useful features for restaurants that our social media marketing Denver experts recommend include:

• Groups

• Reviews

• Check-ins

Instagram 

Another social media platform restaurants should be on is Instagram. This platform allows users to share images and videos. Instagram has over one billion active users. Since Instagram is primarily a visual platform, it is very beneficial for restaurants because it allows them to showcase their delicious dishes. 

Some benefits Instagram provides restaurants are expanding their reach, booking reservations, and harboring a community. It can help you reach new customers through the use of hashtags and Geotagging. These two features help people in a certain area see your posts. 

Yelp 

Yelp is a website and app that allows an audience to publish reviews about local businesses. Thirty-five percent of people searching on Yelp will make a visit to the site they checked within 24 hours. So it is critical for restaurants to claim and monitor Yelp reviews. 

Why are Yelp reviews so important? Many people check Yelp reviews before going to visit a restaurant. So if your restaurant has bad reviews, people are less likely to visit. By monitoring your reviews, you can make the improvements needed to improve your Yelp reviews. 

Hire one of the best social media marketing Denver companies!

Get one thing off your plate with our social media marketing services. Our social media experts can create successful social media strategies that will bring more customers through your door and make them return. Contact us to learn more!