Search Engine Optimization (SEO) is one of the top omnichannel marketing strategies moving into the future. Marketers are increasingly using content marketing, on-page, and off-page optimization to further improve their overall search ranking. 

Research from HubSpot is showing that 47 percent of buyers view three to five pieces of content before engaging with a sales representative. Whether this sales representative is a chatbot or a real person, it is important to understand the value of SEO in the marketing strategy. 

Because organic SEO is a long-term strategy, it can be difficult to wait on an agency or SEO consultant Denver to properly build the strategy needed, and this is why DIY SEO exists. 

It is best to leave the SEO strategies to the experts because “time is money.” 

Why is DIY SEO a huge fail?

The biggest fail of DIY SEO is putting money into a strategy that doesn’t bring in any value to the company. While some find success in the marketing strategy, it results in minimal growth. 

And because of the DIY route, it will take several weeks, months or even years to fully implement the right strategy through trial and error. It is estimated that DIY SEO takes about 83 hours to go through all the right training alone. Not only this, but companies should work with a team that understands the Google Development Guidelines. 

A lack of expertise in the SEO realm could cost the company everything, including the opportunity to launch another website again. While this is the most extreme outcome, in the end, it is always a possibility. 

In the long run, it is better to invest in an agency that has an SEO consultant Denver to provide the best outcome. Furthermore, with 83 extra hours not spent researching and training for DIY SEO, there are plenty of exciting activities to do in the area.

Three things to do in Denver with your free time while we are your SEO company:

Since the company is no longer worried about DIY SEO, or the office assistant has spare time again, it would be a great idea to venture out into the city. 

Denver has a plethora of different events and options, but here are three fun ones everyone can enjoy. Not loving our small list? Here are others from TripAdvisor. 

1. Go hiking 

It’s Denver. The outside is beautiful, and no one can deny that. When the weather permits it, head out to some of the best hiking trails in the state! While you’re there, there are plenty of smaller towns and beautiful places to checkout in-between. 

2. Check out Denver Union Station

Who really hasn’t been to the Denver Union Station? It is a staple in the community, but it can be a place to unwind as well. The Union Station provides the perfect balance of dining, shopping, and outdoor space for everyone. While it can be a bit touristy, it is the place to hang out! 

3. Visit the Molly Brown House

Molly Brown was an interesting woman built on activism, education, and philanthropy here in Denver. Not only did she lead an interesting life of adventure, but she also became a historical Titanic survivor.

Let our SEO consultant Denver work on the SEO strategies while you enjoy one of these events. For more information, contact us today.