What do customers want in a website?
Search engine optimization, advertising campaigns, social media marketing, email campaigns and any other marketing strategies funnel to a company’s website to bring in and foster customer relationships, but in any industry online, the competition is fierce.
There could be a small difference between your website and the competition’s website that customers are searching for, and when this happens, all of those marketing strategies can start to fall short.
A great Denver web design agency is able to conduct research that provides valuable insight into what consumers are searching for on your website, where it is falling flat and the top priority changes that are needed.
What do most customers really want from a website?
The thing with tech-savvy consumers is that they understand how to search the internet, find reliable information and make impressions about companies based on their website alone.
Intuitive design refers to the natural flows of information and navigation on a website. If there are several steps that are disrupted during their process, this can ruin the customer experience and lead generation.
A consumer knows where to find your blog, they know where to find services and the about us page, but is other needed information a bit hidden? Are they having to scroll several times to find the information?
This is the moment that intuitive design and experience are disrupted to create a negative experience for that customer.
The best Denver web design agency’s designers and developers are able to put themselves in the shoes of your customer to create that intuitive experience!
While the Internet has provided the ability to never have to call a business or another person, there are still customers out there who want to call a business, and 60 percent of those customers need to find your information.
Even those who prefer email and chatbots need to be able to find the email address, contact information, and forms easily.
Having contact and location information clearly visible is equally important. By having this information recognizable on each page, your customer spends less time hunting and more time getting into contact with you or buying your product.
This has been a trending topic in the industry for several years, but within the last year, this trending topic has become a necessity for all website out there. A consumer wants a website to load in less than 0.05 seconds, and for sites that are struggling to achieve this, it could ultimately hurt revenue.
How could it hurt revenue? With all digital strategies referring back to the website, the other strategy needs to ensure the website loads fast enough.
What are some of the biggest causes of a slow website? Bulky code, large images, large videos, too many elements and a lack of mobile design.
Our Denver web design agency will shout this from the roof-top of every mountain in Colorado, if your website is not designed for a friendly mobile experience, you are setting yourself up for disappointment.
In the United States, it is estimated that over 211 million people have used their cell phones to conduct a search. Consumers are searching for the same experience on a desktop and their cellphones.
Trust and security is a big deal, today, and always. Customers want to be assured their contact and purchasing information are safe when being used.
By using an SSL certification on your website, you protect your users’ data. Google has taken a strict stance to protect the privacy of their customers, thus sites using SSL certification are more trustworthy than others.
The thing with this list of customers wants out of your website is that it is the standard anymore. For companies and small businesses finding themselves concerned if they are up to standards, contact us today for a consultation!