One of the most expensive DIY social media marketing fails that companies can make is to not hire a Social Media Marketing Consultant or Digital Marketing Strategist. This is because, as a company owner, running, managing and continuing to grow the company itself is really a full time job, your full time job. 

The tasks you and your team must execute daily are crucial to the company’s success at the end of the day. It can cost a small company $20-$100 per month to do their social media marketing without paid advertising or other strategies. That can be a costly marketing budget at the end of the year with no results to show for it. 

The world is digital and there are no arguments against that! Company owners, managers, marketers, VPs, Sales Managers and a number of other decision-makers within companies understand that social media marketing is the future! 

However, our Digital Strategist notices DIY social media marketing to no marketing strategies in place by a majority of companies. This is where a social media consultant comes in.

What is a social media consultant?

A social media consultant is a professional who can help a company strategize, measure and execute their social media marketing strategies with KPIs and ROI set in place. This hired professional takes the company and brand you have built, and promotes it throughout targeted social media platforms.

This is because a social media consultant immerses themselves into your company by learning your voice, target audience, spending habits, marketing research and so much more. A social media consultant can help to generate loyalty with new and existing customers, create and increase brand awareness and help to foster and build relationships with customers. 

A common question we get next to, “what is a social media consultant?” Many companies might just say, “can’t we just do that?”

Sounds easy enough, right? Wrong.

A social media consultant juggles a number of things at one time. Primarily the understanding of your audience and your company’s expectations set in place during a Content Strategy Meeting (CSG). 

Moreover, a professional takes on the role of being the unbiased eyes, ears and voice of your company. Not only to raise your brand awareness, but to actively listen, observe what your audience responds to, and in turn, generate quality leads.

Observing and deeply understanding your audience is one of the most crucial parts of a social media consultant’s job. Understanding your audience goes beyond the general collection of basic information. It means understanding your audience’s likes, dislikes, other accounts they are following, products they use, etc.

A social media consultant cannot be successful at their job without fully understanding your audience.

How do you hire a social media consultant?

When hiring a social media consultant, our experts highly recommend seeking out a company you can relate to. A professional with good vibes, a variety of clients and vast, well-rounded knowledge in many industries.

A professional should also be well versed in services that compliment social media like search engine optimization, content trends and website design. Being knowledgeable in these other services allows them to strategize with more than just your social media in mind.

Now that you know exactly what is a social media consultant. What is the next step? A social media consultant is a must-have when looking to boost your brand awareness. As a company owner,  you have built a business that you are proud of. 

A professional social media consultant who works for a marketing agency can provide this service and so many others. For more information on our social media marketing or digital marketing services, contact us today!