Have you heard of marketing automation?

If yes, then do you know what it actually means?

Probably not!  Most entrepreneurs may have heard the term but they don’t clearly know what it means. Neither do they understand what it does for their business.

Without further ado, let’s get you acquainted with this nifty marketing tool.

What is marketing automation?

Do you get bored sending similar emails? Updating the blog posts?

Most of the repetitive tasks your marketing team does daily can actually be done automatically.

Yes, the time they spent performing these mundane activities could have been directed towards a more productive goal.

How is this possible? Through marketing automation of course!

Marketing automation basically refers to a software platform that assists your marketing team. It helps them to automate the repetitive tasks and track the various marketing campaigns you have been running.

Confused?

Let’s look at this definition to clarify this tricky concept:

‘’Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.’’
-Techopedia

In short, it is streamlining your tasks and allowing you to measure the marketing strategies. This will improve the operational efficiency of your team and generate the profits faster.

Sounds like something you’d be interested in?

Well, you should be because from the looks of it -  this is a very beneficial tool to use.

What Does Marketing Automation Do?

Here is a list of tasks this kind of software will do for you:

Synchronize

The software allows you to synchronize most of your marketing platforms like email, social media and blog posts.  It helps you to get a hold of all your marketing tools so you can hone your content and create campaign ideas that meet the mark.

Additionally, you will be able to analyze which platforms have more impact on your business and what isn’t working.

Personalize

Marketing automation is a clever tool.

Not only does it synchronize your strategies, it also strengthens your communication skills. You see, automated operations allow you to focus more on the quality of the content than the quantity.

Moreover, it ensures that each message has a personal touch to it. This is done by carefully collecting data of likes and interest of the potential buyer. This helps you to gain some insight on what may appeal to the target audience.

Optimize

The marketing automation is specifically designed to cater to growing businesses. It makes the marketing operations run smoothly, easily and free of errors.

More importantly, it guarantees to be:

• Cost-effective
• Less time-consuming
• More productive

Consider this as the perfect remedy to give those overworked interns a break!

However, you must remember that marketing automation is not easy to design or operate. If you want to try it out, contact a professional.