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What is on-page SEO?

What is on-page SEO?

Search engine optimization (SEO) can be confusing for beginners. Denver SEO firms will agree getting traffic to your site isn’t ever as simple as just launching your website. In order to be found on the web, you need to put in a little bit of work to get your site noticed.

Search engine optimization encompasses three areas:

  • On-page SEO, which we’ll be discussing today
  • Off-page SEO
  • Local SEO

(Stay tuned for more on off-page SEO and local SEO! We’re covering those topics next!)

Why does on-page SEO matter?

On-page SEO is about utilizing keyword research, quality content and strategic backend programming. This helps your website rank higher in search engines while earning more relevant traffic.

As your site appears higher in the search engine results pages (SERPs), you will undoubtedly receive more visitors to your site. This traffic can result in higher sales and more interaction with your customer base and expand it.

So what exactly is on-page SEO?

On-page SEO refers to optimizing each of your website’s pages and posts. This can include both the content that is front-facing and the coding on the backend. This is basically the pieces of SEO that can be done “on your site.” Hence the name “on-page.”

How do you know where you need to optimize your site?

If you’re wondering what areas of your site might need some TLC, answer these questions:

  • Is your site mobile-responsive?
  • Are all of your major pages keyword optimized?
  • Do your website images have targeted alt-tags?
  • What is your loading speed for your website?
  • Are you using your headers appropriately?

Let’s break down each of these bullets….

Mobile-responsiveness

People increasingly rely on mobile devices to search for information online which means sites now need the capability  load and be read on handheld devices.

Keyword optimized pages

If you’ve done your keyword research for SEO and you’ve added  keywords into your content on each page on your site - and all blog posts! - then you’re getting there. Keywords are still very relevant in 2018 as this is still how people are searching for information in their preferred search engine. They aren’t using whole sentences.

An important note on keywords: avoid keyword stuffing in any blog posts or on any pages of your website. The keywords need to sound organic to the writing. While you can and should craft blog posts around your desired keywords, you should not try to cram in as many keywords as you can into the post itself.

Targeted alt-tags on images

This is another place for your keywords to be utilized. The alt-text is the text that shows up if the image can’t be displayed. This should be a quick and succinct description of the image, including your keywords. It should NOT be a blog post.

Loading speed

Just like people’s attention spans, search engines want pages to load FAST. To check your page’s loading speed, you can use tools like this one.

Appropriate use of headers for SEO

Headings on your page should include keywords and break up content so that it’s easily scannable and informative. All headings should use the title tags in your content management system.

Next up…

We’re going to tackle some questions about off-page SEO. Stay tuned!

Overwhelmed? That’s okay!

Contact the Denver SEO Monsters at Denver Media Group to take care of your on-page SEO for you!

Contact The Monsters!
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