What is SEO?
2018 July 16
We often get asked: What is SEO? Search engine optimization, or SEO, is one of those terms thrown around a lot when talking with web designers and developers. It isn’t “just jargon,” though. SEO is necessary to get your site found and your content seen by the public who are actively searching for information related to your products or services.
So… what is SEO exactly?
SEO is the behind-the-scenes processes for marketing and content that makes your website appear higher in search engine results pages (SERPs). It is not a “one-time” task that can be checked off; it’s an ongoing strategy to make your website appear in the top results and stay there.
Quality SEO is not just “one thing” you do. It’s actually a blend of:
- well-written, informational content tailored to your audience and produced with keywords in mind,
- plus technical “off-page” approaches including quality link-building,
- and social media marketing to get more visibility for your page.
Why does SEO matter?
Since most people don’t go past the fifth listing on a page of search results and 95% of web traffic goes to the first page of search results, it’s important to get your site listed as high as possible in your desired search results.
Higher search engine rankings means more traffic to your site, which can translate into more revenue for your business.
What DO search engines want to see?
Search engines want to make sure that the content on your site matches the information the audience is looking for.
Quality, SEO-geared content
Search engines take your site’s loading speed into consideration.
Built for mobile
Is your site built for mobile? If it isn’t, look at getting a redesign!
The meta description is the short paragraph of text that shows up in the SERP under that page’s URL. A meta description should be included on each article and page of your site.
Make sure with each article that you post that you’re linking it to other areas of your website. These links will provide more information for your reader and possibly keep them on the page longer.
What DON'T search engines want to see?
The overuse of keywords on a page, especially when they affect the readability on the page, is a big no-no when it comes to SEO.
Excessive link exchanging
Gone are the days of using link farms. Focus instead on authority sites within your own niche.
Whether it’s on your own site or on another site, search engines will only index one copy of the content. You want your carefully-created content to work for you, not against you!
Is SEO do-it-yourself?
Lots of people successfully tackle SEO on their own for their businesses, but it takes a lot of time and effort to get it right. Unfortunately, if you do something the search engines don’t like, it can actually penalize your site and set you back even further. With this in mind, we don’t recommend DIY search engine optimization.
Are You Ready To Improve Your SEO?
Contact the Monsters at Denver Media Group to get you started today!Contact The Monsters!
Posted In: SEO and Search Marketing