Did we shock you with that title? It may look misleading at first, because we’ve all heard that it is essential to have content on your website in order to attract customers. Well, there is a catch to that statement: The content needs to be geared for lead generation through Search Engine Optimization (SEO). This means that, although you may have loads of content on your website, you may not be generating the full extent of leads available to you if that content isn’t geared for SEO.

Content And SEO Go Hand In Hand

After the content is written and has undergone proper SEO review, the optimized content helps to increase your site rankings in terms of where they appear in search engines, which is essential to building trust in your visitors. First and foremost, using keywords that are related to your business and industry are a must. There are also specific tools made to help you look for those all-important keywords to incorporate into your site for optimum visitor traffic. The most important one of those tools is Google Analytics.

Using Google Analytics As A Tool

Google Analytics measures the amount of traffic being driven to your websites and which of your blogs, articles, and other campaigns are helping you do so.

When your potential customers type into the Google search bar, they’re on a mission to get a solution to their problems, and they are rarely willing to scroll through multiple pages of content to do so.

They will first see the different links which are ranked highest by Google in the SERPs (search engine results pages).

The better your SEO, the higher the chances of your customers finding a link to your blog or website and clicking through to it. If they click through and come to your website, that’s better known as organic traffic.

The beauty of SEO is that you don’t need to keep putting out more content. You just need to keep updating the content you already have and make it valuable for your visitors. That value will allow you to get the leads you seek.

Google Analytics will help you do that. With Google Analytics, you can see which blogs on your website are performing well and which aren’t. You can optimize your keywords in those blogs and restructure or even rewrite that content to incorporate better statistics and more relevant (updated) information.

Google Search Console As A Tool

Google Search Console is another convenient tool when used properly. Using Google Search Console, you can see which of your posts have the lowest click-through rates. This means that those pieces of content are losing out on generating leads.

With Google Search Console, you can see the impressions your website gets for those blogs and the keywords that help your rankings. You can then rewrite and restructure that content around those keywords to bring more leads and sales in.

Final Word

There is only so much effort that you can employ to create and push out more content for your website, so it would be much better to update the content that you already have.

This might take only a fraction of the effort and help you get on top of the rankings. This will help you avoid repetition of content and let you get more leads through thoughtful, limited and well optimized content.