45 percent of small businesses still do not have a documented or defined digital marketing strategy in 2020. 45 percent! Surveys, research and client’s concerns all bring up the same understanding when it comes to digital marketing for small businesses, “we understand its importance, but can’t find the budget.” 

Many small businesses are hesitant to invest in digital marketing strategies because they often have the mindset that it will not work or produce an ROI. On the other hand, these same businesses spend hundreds of dollars on print media and traditional marketing efforts, while efforts show to still be ineffective and inefficient! 

Here’s why a small business needs to hire one of the marketing companies Denver to provide the best digital marketing services. 

Customers have changed 

There should be no doubt in any small business owners' heads that customer behavior and shopping patterns have changed. A small business owner needs to consider that customers and potential customers are already on these social media apps purchasing products from their competition.

There are 3.5 billion active users on social media which is 45 percent of the current population! 54 percent of browsers use social media to research products from a company. Customers are no longer simply going to a website, checking out the product and purchasing without doing some extra research on social media outlets and Google itself. 

This is because consumers want to see what other consumers have to say about this company and/or their products and services. This also lets a consumer see a glimpse of WHO your small business really is. To be honest with you, it seems really weird when a small business does not have ANY social media or does not post much. (That is us speaking as consumers and marketers). 

Competition is fierce 

On average, there are over 500,000 businesses that start each month! What does that equal to a year? You do that math for us. As a smaller group of marketing companies Denver, our company understands that a small businesses first couple years can make or break the business.

For any business to be successful from a small mom and pop shop to a Fortune 500 company, it is imperative to understand what the competition is doing and do it better. What are some ideas or notions that you notice your company could be doing better? 

How is the website looking? Kind of rough? Wait, why do they come up in search engines but we don’t? 

This is all part of a digital marketing strategy.  A bit of research could help to spark and understand that  need for digital marketing services. 

Target audience 101 

Let’s use a great scenario to explain why traditional marketing efforts might not be the best investment. 

A roofing company is sending out a flyer. This flyer will be sent and distributed throughout specific neighborhoods. These neighborhoods are targeted based on demographics and socioeconomic factors. Great start, but what about the apartment complexes in that area? Whoops, these renting apartments just received information regarding a new roof or services? Not your audience, but they live in the neighborhood, but probably don’t fit all of the checkmarks. 

Digital marketing efforts allow for any marketing companies Denver to specifically target your target audience through social media and SEO strategies. Those searching for your services, enjoy your content and find value in your company will FOLLOW or click on your website. Digital marketing efforts allow for a company to get better and more qualified leads. 

Analytics 

A marketing company can offer a small business analytics with trackable data and measurements that show the value of the overall digital marketing strategy. This will also show the owner where one idea was brilliant and continue to spend more of the budget towards that idea and similar ones. This allows for a better ROI to be presented at meetings and gives a small business owner a peace of mind that everything is working out! 

Small business owners hesitate on spending their budget on digital marketing efforts, but once these businesses find the right marketing companies Denver, this takes one more worry off your plate. Invest in your business’s future with digital marketing strategies set in place. Contact us today for a free consultation!