Social media marketing is using social media channels to promote products and services. It has become an essential part of any marketing strategy for businesses. Why? The average social media user spends two hours and 27 minutes per day on social media. This form of digital marketing is an affordable and easy way to reach your target audience. 

An important thing to note is that posting on social media for your company is not the same as posting on your personal accounts. There is a reason why companies big and small hire a social media management company to do the work for them. The question that many business owners ask themselves is should I do my social media myself or hire a social media marketing Denver company? Here are some reasons it is best to leave it to the professionals.

Reasons you should not DIY your social media marketing

Social media is constantly changing.

Like a lot of other digital channels, social media is constantly changing and evolving. Before, you could have never thought about shopping on an Instagram post, and now it is a reality. Staying on top of the latest trends takes time and lots of research. As a business owner, you probably have other things to worry about than which next change Facebook or Instagram throws out.

It takes time.

Aside from researching the latest trends, you also need time to create the content. You want to create valuable content that will keep your audience entertained and educated. So this will require you to create a social media content calendar. Once you have created that content, you need to also schedule that content. It’s important to schedule your social media posts to provide better insights, avoid forgetting to post and reduce the chances of making mistakes.

It takes a special skill-set.

You need a special skill set to create an effective social media strategy. It is not as simple as hitting the share button or liking things on Facebook, posting an intriguing photo on Instagram, or debating a hot topic on Twitter. Strategic social media marketing takes planning, goal-setting, research, creativity, scheduling, and a substantial grasp of your brand and what it wants to convey through all of its marketing channels.

You need to interact with your audience.

Social media is not about just posting and then leaving. It is about being social! Companies should be actively interacting with their audience. You should be actively answering their comments, liking the images you were tagged in, or answering their direct messages.

You need tools.

Social media marketers use a lot of tools to make sure posts look good and go out. You may need Photoshop, Illustrator, or Canva to design your posts. Plus, another tool to make scheduling your posts and track analytics. All these subscriptions can start to add up. Luckily by hiring a social media marketing Denver agency, you can reduce your costs. These professionals have all the tools you need to create your posts. 

Hire a social media marketing Denver company!

At Denver Media Group, we can help you from creating social media content to scheduling your posts every week. This will allow you to worry about one less thing. Contact us to learn more about our social media marketing services. Contact us today!