Why Social Media Marketing Isn’t DIY
Business owners wear so many hats. On any given day, they may put out HR fires with employees, put together an organizational strategy, work on accounting and payroll, send out proposals to new clients, and still find time to work on the business itself. Is there really time to scroll through all of your social media profiles for online reviews, comments, questions, tracking engagement, and building followers?
With 2.56 billion global mobile social media users, equaling 34% penetration, and 1 million new active mobile social users added every day, can your business really afford to not be on social media or to use it ineffectively?
Why Isn’t Social Media Marketing DIY For Businesses?
It takes time.
Social media marketing takes time. Actually, it can take a lot of time. Particularly if you’re building a following completely from scratch with a new business or a new social media platform.
When you’re already wearing a ton of hats and building your business, taking time out to check your news feeds and social media metrics takes time away from directly adding profit to your business. Plus, learning how to do all of the things you want to do on different social media platforms also takes time.
It takes a special skill-set.
Effective Denver social media marketing takes a special skill-set. It isn’t as simple as hitting the share button or liking things on Facebook, posting an intriguing photo on Instagram, or debating a hot topic on Twitter. Strategic social media marketing takes planning, goal-setting, research, creativity, scheduling, and a substantial grasp of what your brand is about and what it wants to convey through all of its marketing channels.
It takes special hardware and software.
The hardware piece can actually be pretty easy. Generally, most posts can be done from your phone, tablet, or computer. With cameras on smartphones getting better, most pictures from these also work well for social media.
With software, however, you need to consider software to edit pictures and to schedule posts. In addition, depending on the scheduling software you choose, you may also need to have some extra reporting software or learn how to manually look at different analytics on each of the social media platforms you choose.
With all of this in mind, ask yourself: Is your social media marketing something you want to take on yourself? Or would your time (and by extension, your dollars) be better spent on building your business while you leave the Denver social media marketing to the professionals?
Are You Ready To Hire The Denver Social Media Marketing Pros?
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Posted In: Social Media and Digital Marketing