Tag Archive: branding
Monday we took a deep dive into determining the audience of a business. By having a specific, targeted audience, the best digital marketing companies in Denver can develop a truly intentional plan to reach the right people. Once the audience of a business has been determined, the next step a digital expert, like us, must take is identifying the voice of a brand. Basically, if an audience is who a brand is talking to, voice is how they’re saying it.
As your business grows, so does your marketing collateral collection. When you started your business, you likely had a logo designed, created a website and ordered some business cards with maybe a few other promotional pieces. If you’ve worked with the same Denver graphic design firms since the beginning, they should know your style. Each creative who works on your account, however, has to get up to speed on your preferences and guidelines. That takes time and money!