Pay Per Click Marketing
Pay Per Click Management Services In Denver, Colorado
Whether a company has heard of Pay Per Click (PPC) marketing or wondering how it can benefit their company, it is imperative to understand what this paid digital marketing plays in the overall digital marketing strategy.
What is Search Engine Marketing (SEM)
In the Search Engine Optimization (SEO) world, there are two theories behind SEO. On one side of the fence, there is SEO which is a combination of on-page and off-page technical SEO strategies that help a company’s website rank organically overtime in Search Engine Results Page (SERP).
This will be on the test at the end, so remember this! On the other side of the fence, there is Search Engine Marketing (SEM) which Denver PPC falls into. SEM is the practice of marketing digital ads on search engines to searchers. When a searcher types into Google, the top advertisement that appears is based onPPC marketing strategies. This type of advertisement can show in several different places in SERP, but typically, appear on the top or bottom of SERPs. What is in the middle? The organic SEO strategy.
What are PPC ads?
Pay Per Click ads are strategic digital advertisements on search engines from Google to Yahoo! That allows for companies to promote their products and/ or services, but only pay for said advertisement when a consumer clicks on their advertisement.
It is estimated that for every $2.00 spent on a PPC advertisement, a pay per click advertising makes $1.00. What does this mean? This means that a company spends $2.00 on an PPC Denver ad and makes a dollar in ROI for each click on said advertisement.
PPC ads are favored over organic SEO strategies because PPC ads provide a company with immediate results that take organic SEO months to years to produce. Denver Media Group uses Google Ads for all of our PPC marketing strategies and management. As a Google Development Partner, pay per click management services falls into this category as well.