What Is Email Marketing?
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
- Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
- Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
- Adding advertisements to emails sent by other companies to their customers.
Why You Need Email Marketing Management
Let's face it, your website isn't going to sell your products and services if it doesn't have any traffic. A great way to build traffic and awareness of your products and services is by implementing an email marketing strategy. Not only do we make implementing an email marketing strategy easy, we can help utilize email marketing and promotion work for your business by utilizing our experience in promoting email campaigns.
We use our email marketing management platform, Monstrous.Email, to schedule, publish and monitor all activity surrounding each of our client email marketing campaigns. Allowing us to monitor activity surrounding your business, so you don't have to.
Email Marketing Automation
In conjunction with our Marketing Automation services, we can help automate your email marketing strategy alongside your other forms of marketing strategies. We can help take the guess work out of the mix and get marketing automation strategies customized specifically for your business giving you back your time and allowing you to run your business.