Email marketing agency Denver
Denver’s leading email marketing agency
How many minutes or hours per week does a professional spend on their emails. It is estimated that a full-time employee spends every 37 minutes checking and answering their emails. This is just professional emails alone, not personal!
In 2016, over half of the world’s population used email as a form of communication and this number has continued to skyrocket within the last couple of years. Now, a company does not need to reach half of the world’s population with an email, but it is important to keep in contact with your potential customers and current customers and email is the perfect way.
Why does a company need email marketing?
First things first, do not listen to any company out there who tells you that email marketing is traditional marketing that is going to die. Over 205 billion emails are sent each and every day and it is still one of the best marketing strategies that produce the highest return of investment (ROI)!
Constant Contact states that, “for every one dollar you spend on email marketing, you can expect an average return of $38.”
What company out there does not want to put a dollar into a pot, come back and have $38.00 in this pot? Email marketing helps to build credibility with consumers while putting money back into the company. This is due to constantly being in front of consumers. If a consumer signs up for your email marketing campaigns, they want to learn more about products and/or services, so keep sending them those emails.
Another reason is that a website alone will not produce sales and ROI on its own. A website that is not getting any traffic will not produce the outcome that a company is searching for, but with email marketing, this can get products and/or services in front of consumers on a larger and faster scale which in-return can help to increase website traffic and targeted website traffic.
Because email marketing is so important to the longevity of a company, Denver Media Group developed our own email marketing software that duels as an email marketing software and CRM for clients.