These outdated strategies can cause a website to be blacklisted in the most extreme cases on the search engine, but for the most part, Google will flag your website or your pages will slowly go down in ranking. Is your website slowly going down in ranking without you knowing why? One reason could be implementing these six outdated practices.
Just because you sell products and services to other businesses does not mean those businesses themselves are searching for those products and services. Are you speaking to the CMO? The CFO? The C-Suites? This is why B2B SEO strategies take a different approach than B2C SEO strategies.