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Category Archive: Business
Determining your brand voice
Monday we took a deep dive into determining the audience of a business. By having a specific, targeted audience, the best digital marketing companies in Denver can develop a truly intentional plan to reach the right people.
Once the audience of a business has been determined, the next step a digital expert, like us, must take is identifying the voice of a brand. Basically, if an audience is who a brand is talking to, voice is how they’re saying it.
How to prevent scope creep.
Scope creep can range anywhere from minor tweaks in design features to complete functionality overhauls. And if you’re not careful, these tweaks can cost your business a substantial amount of extra money. To add fuel to the fire, forty-four percent of projects encountered scope creep in 2016 alone.
What is scope creep?
Scope creep, if not caught in the warning stages, can snowball quickly! It’s important to understand your contract, feedback process and deadlines set with your web developer and digital agency. Not only for your own investment as a client, but for the agency as well.
Beating Entrepreneur Burnout
Entrepreneurship is a roller coaster. It’s hard, fast, sometimes slow and you never know the direction you’re going to be flung in. Sometimes it’s fun, and other times you’re left throwing up in the nearest trash can wishing you never hopped on.
How to keep your customers loyal?
A great way to keep your customers loyal is by using customer retention techniques. These are small ways to remind them you have them on your radar.
Work-life balance as an entrepreneur
Being an entrepreneur is equal parts exciting and exhausting. Owning a business in the digital age oftentimes feels extra demanding due to the necessity of an online presence.
