Category Archive: Business
Monday we took a deep dive into determining the audience of a business. By having a specific, targeted audience, the best digital marketing companies in Denver can develop a truly intentional plan to reach the right people. Once the audience of a business has been determined, the next step a digital expert, like us, must take is identifying the voice of a brand. Basically, if an audience is who a brand is talking to, voice is how they’re saying it.
Scope creep can range anywhere from minor tweaks in design features to complete functionality overhauls. And if you’re not careful, these tweaks can cost your business a substantial amount of extra money. To add fuel to the fire, forty-four percent of projects encountered scope creep in 2016 alone.
Scope creep, if not caught in the warning stages, can snowball quickly! It’s important to understand your contract, feedback process and deadlines set with your web developer and digital agency. Not only for your own investment as a client, but for the agency as well.