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Category Archive: Social Media and Digital Marketing

Social media in the healthcare industry

Social media in the healthcare industry
The healthcare industry is rapidly evolving online. From working hard to maintain patient relationships via customer service, live chat options, accessible medical information to overall virtual healthcare. As quickly as medical care is expanding, its online presence is following suit.
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Does the quantity of your social followers matter?

Does the quantity of your social followers matter?
Gaining as many social media followers as possible is a common goal for every business. We hear “get as many followers as we can” a million times a day. While that’s all good and fine, the truth is, the number of followers your business has on social media is meaningless. Here's why.
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Social media for pop-up shops

Social media for pop-up shops
Pop-up shops are quickly becoming an attractive and creative business venture. These temporary retail installations are designed to provide a creative and unique shopping experience for passerby consumers. If you’re one of the creative entrepreneurs starting your pop-up shop in Denver, social media marketing will be your saving grace. Trust us.
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Standing out on social media

Standing out on social media
Determine your objective with a social media strategy. Without a defined goal to your posts, you’ll have a hard time finding the best way to be creative.
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Three ways to utilize social media marketing

Three ways to utilize social media marketing
While consumers are unlikely to be on every social platform, most are somewhere on social media. By developing a quality digital marketing strategy, you can reach the right people at the right time in the right place.
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Digital marketing in the tourism industry

Digital marketing in the tourism industry
To spark interest in winter tourism in Denver, a digital marketing strategy could showcase exciting indoor activities, unique restaurants and nightspots that are enjoyable even when it’s cold!
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Maintaining brand loyalty through digital marketing

Maintaining brand loyalty through digital marketing
Consumers have a higher expectation than ever and the experience they have with a brand is the tell-all for future shopping. In fact, seventy-eight percent of millennials make mention that a brand must work harder to gain loyalty than it did in their parents’ day.
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How to handle negative feedback on social media

How to handle negative feedback on social media
It’s hard to not take negative feedback personally. However, it’s important to separate your personal feelings with the matter at hand.
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Upcoming industries for social media marketing

Upcoming industries for social media marketing
Social media marketing in the manufacturing industry is all about educating B2B customers, offering customer support, building relationships and obtaining feedback for the future.
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Digital marketing in the cannabis market

Digital marketing in the cannabis market
As we all know here in Colorado, the cannabis industry is one of the quickest growing industries in the United States. Whether that’s a good or bad thing is completely subjective. However, observing the industry from a digital marketing standpoint is quite interesting as it’s vastly different than other industries. Take a look at the blog today for some interesting insight!
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