Category Archive: Graphic Design
As your business grows, so does your marketing collateral collection. When you started your business, you likely had a logo designed, created a website and ordered some business cards with maybe a few other promotional pieces. If you’ve worked with the same Denver graphic design firms since the beginning, they should know your style. Each creative who works on your account, however, has to get up to speed on your preferences and guidelines. That takes time and money!
A website with a compelling design, filled with interesting and relevant content, is a great start, but it will only go so far. For your website to really excel, the design must tie in with the rest of your company’s branding and image. A surprisingly big piece to creating the perfect website design is the font you chose.
First, kudos to you for considering graphic design in your social media marketing and not just copying pictures from free sites and slapping some words over them. People connect with images more than they do with text. And you want to get their attention, make them stop scrolling, and pay attention to your content!
One of the most common complaints we hear when a new business comes to us is that they don’t understand all of the terms thrown around by Denver graphic design firms while they are interviewing them for a potential contract.