As winter thaws into spring, it’s the perfect time for businesses to freshen up their marketing automation strategies. 

Just like spring cleaning your home, dusting off your automated workflows can lead to significant improvements in efficiency and effectiveness. 

Our Denver marketing automation team is here to share how you can give your marketing automation system a thorough spring clean, ensuring it works optimally to drive results for your business.

Audit your current automation setup 

Start by reviewing all your existing automation campaigns. Examine each one to determine its purpose, performance metrics and relevance to your current marketing goals. 

This audit will help you identify outdated, underperforming, or no longer aligned campaigns with your business objectives. 

Removing or revising these can streamline your operations and boost overall performance.

Refine your segmentation and personalization 

Segmentation and personalization are at the heart of effective marketing automation. The start of the year is an excellent opportunity to dive into your audience data and refine how you segment your contacts. 

Are there new buyer personas you can target? Have customer preferences shifted? Denver marketing automation experts suggest that adjusting your segmentation strategies to reflect these changes can increase the relevance and impact of your automated communications.

Update your content and messaging 

Examine the content used in your automated emails, social media posts and other channels. Is the message still on point? Does the content reflect your brand’s current voice and tone? 

Updating your content to maintain its freshness and relevance is crucial for keeping your audience engaged. This might mean rewriting subject lines, refreshing body content, or creating entirely new images and videos that resonate with today’s trends.

Optimize for mobile 

With the increasing use of smartphones for reading emails and browsing social media, ensuring your automated content is mobile-friendly is more critical than ever. This includes making sure emails are responsive, call-to-action buttons are easy to tap and content loads quickly and displays correctly on all devices. A mobile-first mindset will help you capture the attention of your on-the-go audience.

Enhance lead-scoring models 

Spring is also a great time to revisit your lead scoring models. Are they effectively prioritizing the leads that are most likely to convert? Tweaking your scoring criteria based on recent sales data or shifting market dynamics can help you better identify high-value prospects, ensuring that your sales team focuses their efforts where they’re most needed.

Test and optimize 

Finally, no spring cleaning would be complete without some good old-fashioned testing and optimization. Use A/B testing to experiment with different aspects of your automation campaigns, from email subject lines to landing page designs. Analyzing the results will give you valuable insights into what works best for your audience, allowing you to make data-driven decisions that enhance campaign performance.

Schedule regular reviews 

Make spring cleaning a regular part of your marketing routine. Setting up quarterly reviews of your marketing automation strategies can help you stay on top of changes in customer behavior and technological advancements, ensuring that your marketing efforts remain effective and efficient year-round.

Refresh your marketing strategy with the best Denver marketing automation!

By taking the time to clean up and improve your marketing automation strategies this spring, you’ll set your business up for success in the coming year. It’s all about making sure that every part of your digital marketing machine is working as effectively as possible to meet your business goals. Denver Media Group is here to help you every step of the way, ensuring that your marketing automation is not just functional, but phenomenal. Contact us to get started!