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Category Archive: SEO and Search Marketing

UPDATED: What to ask an SEO expert before you hire them.

UPDATED: What to ask an SEO expert before you hire them.
It’s important to understand that SEO is not a sprint. While most businesses are driven by concrete numbers, projections and outcomes, SEO results work very differently. The SEO expert you interview should set realistic goals and expectations for your business.
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Small Business Saturday marketing ideas

Small Business Saturday marketing ideas
For those small businesses getting ready to ramp up their holiday marketing strategies and Small Business Saturday campaigns, here are our top tips from one small business to another.
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Meta data: Does Google actually ignore it?

Meta data: Does Google actually ignore it?
If meta-descriptions are being rewritten by Google’s bots, what is metadata and how important is metadata for SEO?
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Trending topics: How trending topics can be long-term success

Trending topics: How trending topics can be long-term success
Trending topics come and go each day, but for some topics, they will stick around for years to come. How can a company grab that trending topic for years of website traffic and success to come?
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Marketing in 2020: Where does a company begin?

Marketing in 2020: Where does a company begin?
While life appears it might never go back to normal, can the same be said for marketing strategies?
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Can an old blog learn new SEO tricks?

Can an old blog learn new SEO tricks?
The old saying goes, "you can't teach an old dog new tricks" but is this true for old blog posts on your company's website?
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UPDATED: Why your website isn’t generating any leads

UPDATED: Why your website isn’t generating any leads
Have you been really frustrated that your website isn’t generating the leads you think it should? There are a few things that might be to blame. Your website is not only the face of your company, it needs to be a significant marketing tool that brings customers in. Read to find out why you're not bringing in the leads!
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UPDATED: Does link building matter for SEO?

UPDATED: Does link building matter for SEO?
What is a common missing factor in a company's SEO strategy? These little things called backlinks! Why do these matter? Here's why:
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Website redesign and development: You need a sitemap

Website redesign and development: You need a sitemap
Now there are instances where a sitemap really is not needed, but to be honest, it never really hurts to have it implemented and ready to go. If a company understands what pages are their top services, performers and what ones they want in the future to be the top pages, this helps everyone involved to figure out how to do this. Why else do you need a sitemap?
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What is a CRM? Why does it effect marketing efforts?

What is a CRM? Why does it effect marketing efforts?
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