Blog
Category Archive: Client Resources
What is a bounce rate?
Bounce Rate. A measurement in Google Analytics is not the end all.
What is domain authority?
A Colorado SEO expert has a couple of different tricks for this, but one way to know is how high a website’s domain authority is.
How to prevent scope creep.
Scope creep can range anywhere from minor tweaks in design features to complete functionality overhauls. And if you’re not careful, these tweaks can cost your business a substantial amount of extra money. To add fuel to the fire, forty-four percent of projects encountered scope creep in 2016 alone.
What is scope creep?
Scope creep, if not caught in the warning stages, can snowball quickly! It’s important to understand your contract, feedback process and deadlines set with your web developer and digital agency. Not only for your own investment as a client, but for the agency as well.
Does the quantity of your social followers matter?
Gaining as many social media followers as possible is a common goal for every business. We hear “get as many followers as we can” a million times a day. While that’s all good and fine, the truth is, the number of followers your business has on social media is meaningless. Here's why.
Standing out on social media
Determine your objective with a social media strategy. Without a defined goal to your posts, you’ll have a hard time finding the best way to be creative.
Protect your Facebook account
If you’re one of the billions still attached to a Facebook account, there are a few basic steps you can take to protect your account. While no account is completely safe from a hacking incident, doing your best preventative work can never hurt.
Set your digital marketer up for success
Believe it or not, having a successful relationship with your newly hired digital marketing team (eh hem...us) does require a little leg work on your end as the client.
Basic best practices for updated website content
Now that your site has launched, what can you do to ensure any new content you create follows along the same path?
The two biggest social media myths
There are several misconceptions when it comes to social media marketing. Oftentimes, they come from only having a personal experience with social platforms as opposed to business experience with social media.
