One of the most important days for any small business in Denver is Small Business Saturday. This day occurs the Saturday after Thanksgiving. It is a big opportunity for small businesses around the country to get local support, connect with their communities and boost sales. 

To help you make the most of this special day, our digital marketing strategy Denver team compiled a list of creative marketing ideas that can help you attract customers, increase sales and foster a sense of community.

Small Business Saturday marketing ideas

Early-bird discounts

Some people like to get their shopping done early before it gets too crowded. Encourage those shoppers to come earlier by providing an early-bird discount. You can give them a special discount at the door for their early arrival. It is an excellent way to make them feel appreciated. 

Collaborative events

If your business is located around other small businesses, team together to get more customers. You can host joint events or promotions. For example, give a discount to people who shopped at one or more other businesses on your block. You can promote any of their sales as customers come through. It is a cool way to support other small businesses as well. 

Loyalty rewards

With many new customers going through your doors, you want to entice them to return and become loyal customers. One way to do this is by implementing loyalty programs. This program allows customers to earn rewards or discounts for future purchases. It is also a great way to encourage customers to download your app, especially if you have a loyalty app. 

Interactive in-store activities

People will be walking in and out of stores all day for Small Business Saturday. You want your small business to leave a lasting impression. A good way to create a memorable in-store experience is with activities like live music, workshops or tastings. These activities can be built around your products or services. For example, if you are a bakery, you can offer free samples. 

Charity tie-in

Since the holiday season is about giving back, you can use your small business to do the same. Give back to the community and bring in more customers by partnering with a local charity. A digital marketing strategy Denver team recommends that you pledge to donate a portion of your day’s proceeds to a good cause. 

Local influencer collaborations

If you are looking for a way to spread the word about your small business, then use local influencers. Team up with local influencers who can promote your products or services to their followers. They can share with their followers about any sales or discounts you are providing for Small Business Saturday. 

Thank-you gifts

Who doesn’t love a free gift? Show appreciation by giving customers a small thank-you gift with their purchase, like a branded tote bag, keychain or t-shirt. It is a great way to make them feel special while also promoting your brand. 

Improve your company’s marketing with a digital marketing strategy Denver company!

Remember, the key to a successful Small Business Saturday is not only to drive sales but also to connect with your community. If you need an extra pair of hands for marketing your company’s business, then hire us! At Denver Media Group, we can ensure that your website gets the results it is looking for. Contact us to get started!