A picture is worth a thousand words! The way your social media graphics, website and print material look will determine if people trust your product or service. A report from PRNewswire found that 75% of clients rate a business’s credibility based on its web design. 

To ensure it meets your client’s needs, you need to stay on top of graphic design trends for 2024. It is time to explore the latest graphic design trends that will shape the visual landscape this year. As one of the best digital marketing Denver companies, designers and businesses alike should pay attention to these trends to stay relevant and engage their audiences effectively.

Graphic design trends for 2024

AI-generated images

In 2023, the AI trend of generating images became popular. This software can create realistic images from text. In 2024, this trend is expected to continue. Coca-Cola is one of the companies that has already used AI-generated images. They used a unique AI platform to create original artwork using iconic creative assets from their archives. Graphic designers can utilize AI technology to enhance their workflows and unleash their creativity.

Sustainability and eco-friendly design

As environmental issues become more important, graphic designers are incorporating eco-friendly elements into their work. According to a recent report, consumers in 2024 are more interested in brands that prioritize sustainability and incorporate it into their company values. Due to this shift in consumer behavior, you can expect to see more designs featuring sustainable color palettes, recycled materials and nature-inspired imagery. This trend aligns with the growing demand for eco-conscious products and services.

3D graphics and augmented reality (AR)

In 2024, the use of 3D graphics and augmented reality (AR) in graphic design is expected to increase significantly. These technologies provide captivating and interactive experiences to audiences. Whether it is 3D renderings of products or AR-powered advertising, this trend adds depth and engagement to visual content.

Nostalgia and vintage vibes

Nostalgia is still a potent emotional trigger, and designers are taking advantage of it. Vintage-inspired typography, color schemes and imagery are becoming popular once again. This trend not only caters to sentimental feelings but also resonates with people seeking a hint of nostalgia in the present fast-paced world.

Abstract and dreamy illustrations

Abstract and dreamy illustrations have become a popular method of communicating complex ideas and emotions. These designs typically incorporate soft gradients, surreal elements and fluid shapes, which inspire curiosity and stimulate the imagination. These visuals can be highly effective in helping brands to distinguish themselves and tell engaging stories.

Bold typography

Another trend that we have started to see in 2023 was bold typography. It has always been a critical component of graphic design, but in 2024, it's taking center stage. Expect to see bold, expressive fonts used creatively to convey messages and brand identities. Custom typefaces and inventive text layouts will be in vogue.

Get the help of the best digital marketing Denver company to incorporate these elements into your design!

As we move forward into 2024, graphic designers have a plethora of exciting trends and techniques to explore. If you are interested in incorporating any of these design trends into your website, social media graphics or print marketing material, then look no further than Denver Media Group. Our expert graphic designers provide customized designs for any situation. So, why wait? Get started today!