Is clubhouse still relevant?
The Clubhouse app was launched right during the middle of the COVID-19 pandemic. This was shortly after toilet paper went into shortage, Clorox wipes were sacred and consumers were at home more than ever before. This exclusive audio-based app was all the buzz in the marketing world, and even to this day, it is an invite-only social media app.
What is Clubhouse?
It is a unique social media app that takes the focus off video and image-based social media and focuses on audio-only.
A number of users find the app interesting because it is interactive. This means if you join a room, you can converse with anyone like influencers or your favorite author!
What other apps provide that?
It provides users with lectures, debates, book clubs, “rooms”, and other topics, but it cannot be recorded.
Clubhouse was originally an iOS app only but recently launched its Android version.
Since its launch, Clubhouse has reported that its number of users doubled from 10 million people and half a million rooms.
However, while Clubhouse is free, it is an invite-only app. This means that each person gets two invitations each week, and once they use those invitations, that is it. In marketing groups, our experts noticed that people were asking others to share their invitations constantly.
Is it still relevant today?
Our experts have yet to hear anything again regarding Clubhouse, and all of the press is showing that the growth in the United States has slowed down, while other countries like India continue to show growth.
Since the app has launched, other social media conglomerates have released their own Clubhouse type of features such as Spotify. Spotify launched its Spotify Greenroom to compete with Clubhouse. It offers the same options, but the difference is that it is Spotify.
The consensus seems to be that Clubhouse is growing in other countries, but in the United States, it has died down. Relevancy? It depends.
What would our experts recommend?
What would our experts recommend? If you love this app, a company should consider implementing a podcast strategy.
The average purchase conversion rate of podcasts is 0.06 percent. This can be due to the podcast giving consumers the engaging content that they are searching for through a trusted host. A podcast allows for a company to increase its brand awareness and build a community with its users.
Plus, a podcast can be edited into smaller chunks of content for social media platforms, YouTube, video, and more. Another benefit? If a company wants to continue with the Clubhouse app, you can use the same topics for those rooms.
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Posted In: Social Media and Digital Marketing